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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is Factoreal?

Every marketer has the capability to thrive when equipped with effective tools. Factoreal presents itself as a holistic omnichannel customer engagement platform tailored for marketers' needs. So, what makes Factoreal a standout choice? Its intuitive design simplifies the process, enabling marketers to craft engaging and unique customer experiences without needing advanced technical skills. By adopting an omnichannel strategy, Factoreal connects with customers at every interaction point, whether it's through email, social media, chat apps, or traditional messaging. Additionally, the platform alleviates the often daunting challenges of marketing automation by providing insights that are clear, relevant, precise, and actionable. The journey starts with building a strong foundation of your contacts, followed by refining your audience for enhanced targeting. You can seamlessly manage customer journeys using conversational interfaces, while also keeping track of your expenditures through the Wallet feature. Ultimately, Factoreal equips users to design and automate customer journeys that resonate with their vision, ensuring cohesive experiences across all customer touchpoints. With such a comprehensive suite of features, marketers have the opportunity to revolutionize their strategies and significantly boost engagement like never before, leading to improved customer loyalty and satisfaction.

Media

Media

Integrations Supported

Shopify

Integrations Supported

Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$89 per user, per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Factoreal

Date Founded

2019

Company Location

United States

Company Website

www.factoreal.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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