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What is Infor Omni-Channel Campaign Management?

Infor Omni-channel Campaign Management serves as a cohesive marketing database solution tailored for the strategic planning, execution, and evaluation of permission-based marketing campaigns across multiple channels. It enhances customer interaction and builds loyalty through a versatile, user-friendly platform that allows responses from any device while providing real-time insights. By crafting detailed queries and segmentation strategies based on demographic and transactional data, as well as campaign histories and model scores, you can target your audience with greater accuracy and present the most enticing offers. The solution employs advanced data mining methodologies, utilizing profiles, influences, trends, Bayes probabilities, and cluster analysis to create scoring metrics that inform decision-making. Additionally, the analytics are delivered through an intuitive interface featuring drill-down capabilities, facilitating comprehensive data exploration within an OLAP reporting framework, which enables users to effortlessly derive valuable insights. This thorough approach not only optimizes campaign management but also significantly boosts overall marketing performance, ensuring that every initiative is informed by thorough analysis. With continuous improvements and updates, the platform remains agile and responsive to evolving market demands.

What is Infor Interaction Advisor?

Infor Interaction Advisor is a real-time decision-making application that identifies the most effective marketing campaign to present at any point of customer interaction. This intuitive tool empowers businesses to refine their customer experience management strategies by delivering messages and offers that align closely with their target audience's preferences. Its self-learning capabilities enable the software to suggest the most suitable campaign for each individual customer, focusing on next best actions, opportunities for cross-selling, and strategies for customer retention. By dynamically profiling customers and conducting swift assessments related to qualifications and governance, the platform ensures that marketing initiatives are not just relevant but also tailored, allowing customers to receive campaigns specifically designed to fulfill their needs. This cutting-edge approach to marketing not only boosts customer engagement but also enhances overall satisfaction. Ultimately, leveraging such advanced technology leads to a more personalized interaction that can drive business growth and foster long-term customer loyalty.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Company Facts

Organization Name

Infor

Date Founded

2002

Company Location

United States

Company Website

www.infor.com/products/customer-experience-suite/interaction-advisor

Categories and Features

Campaign Management

Not specified

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

Retail Analytics

Not specified

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