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What is Innovid?

Innovid stands out as the only independent omni-channel platform tailored specifically for television, seamlessly merging advertising, creative elements, and analytics. This all-encompassing platform facilitates personalized and measurable advertising across a myriad of media formats such as TV, video, display, audio, and social channels, all through a cohesive system. By utilizing data effectively, Innovid significantly boosts the personalization and efficiency of ad delivery across a wide spectrum of market channels, ensuring a fluid integration of all media types and enhancing advertising experiences throughout the audience's journey. With a diverse portfolio that includes brands, agencies, and publishers, Innovid operates from over twelve strategically placed offices around the Americas, Europe, and the Asia Pacific region, which solidifies its global influence in the advertising sector. This cutting-edge strategy not only reinforces Innovid's status as a frontrunner in the industry but also exemplifies its commitment to revolutionizing the way advertisers interact with their audiences in an increasingly interconnected environment. As the advertising landscape continues to evolve, Innovid remains dedicated to providing innovative solutions that meet the changing needs of its clients.

What is Cadent?

The Cadent Advanced TV Platform is meticulously crafted to address the evolving dynamics of the television industry. It encompasses every phase of your workflow, from detecting target demographics and acquiring inventory to evaluating campaign performance and strategizing for future projects, ensuring optimal utilization of your media investments. Obtain valuable insights into your audience and connect with them across a multitude of viewing platforms. Improve your campaign effectiveness in real time, broaden your reach, and reduce audience overlap through sophisticated machine learning methods. Align your reporting with key performance indicators and business objectives for a deeper understanding of your success metrics. The platform streamlines the sales process and enables the deployment of data-driven campaigns across all media channels. Fully adhering to privacy regulations and functioning without cookies, the Cadent Viewer Graph precisely pinpoints TV audiences and associates them with relevant data and devices, allowing you to forge vital cross-screen connections for your brand. With the challenges of TV advertising today, Cadent offers the technology and expertise needed to enhance brand visibility, drive user engagement, and boost sales effectively. By harnessing these innovative tools, you can maintain a competitive edge in the ever-evolving advertising landscape while adapting swiftly to market changes. Embracing this platform positions your brand for sustained success amidst the complexities of modern media.

Media

Media

Integrations Supported

Adobe Acrobat
Celtra
DV Publisher Suite
DoubleVerify
Facebook
Google
LiveRamp
MSIGHTS
Nielsen Marketing Cloud
Oracle Moat
Rivery
Roku OS
Salesforce
Tapad
X (Twitter)
Yahoo Finance

Integrations Supported

Affinity Solutions
Catalina

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Innovid

Company Location

United States

Company Website

www.innovid.com

Company Facts

Organization Name

Cadent

Date Founded

2005

Company Location

United States

Company Website

cadent.tv/platform/

Categories and Features

Video

Not specified

Video Advertising

Not specified

Categories and Features

Video Advertising

Not specified

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