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What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

What is Aptivio?

Aptivio's Buyer Intent AI platform represents the next generation of sales innovation. By harnessing the power of artificial intelligence, we transform traditional, ineffective sales pipeline development techniques into more effective strategies through opportunity identification, tailored customer interactions, cohesive sales and marketing efforts, and immediate actionable insights that are available at each phase of the buyer's journey, ultimately leading to improved revenue results. This revolutionary approach not only streamlines processes but also empowers sales teams to engage with potential buyers more effectively.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Salesforce
Aberdeen
Convertr
Integrate
Spiceworks Ziff Davis (SWZD)

Integrations Supported

Adobe Marketo Engage
Eloqua
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Salesforce
Dataddo
Google Chrome
Google Cloud Platform
Microsoft Azure
Microsoft Dynamics 365
Oracle Cloud CX
Oracle Cloud Infrastructure
SAP BPC
SAP Cloud Platform
SAP Sales Cloud

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$50 per month
Team: $2,500/month platform fee + $50/user per month
Enterprise: $3,500/month platform fee + $75/user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Company Facts

Organization Name

Aptivio

Date Founded

2018

Company Location

United States

Company Website

aptiv.io/product/overview

Categories and Features

Buyer Intent

Not specified

Performance Marketing

Not specified

Sales Intelligence

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Process Mining

Not specified

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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