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What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

What is Cognism?

Conduct a thorough analysis of the Total Addressable Market (TAM) and compile detailed lists of segmented accounts and contacts to refine your sales and marketing strategies. Gain an edge over competitors by acquiring fully compliant direct phone numbers and verified email addresses for outreach. Leverage intent data to enhance the focus of your outreach initiatives, thus improving the productivity of your revenue teams. Seamlessly implement cold email campaigns that can transform unfamiliar individuals into potential clients and ultimately into dedicated customers. Strengthen your outbound marketing efforts through precise audience matching and enhanced match rates on chosen advertising platforms. Keep track of significant developments within accounts to identify opportunities for growth and upselling. With Cognism's diverse range of integrations, you can easily optimize your current workflows. Enjoy unrestricted access to both individual and company-level data, guaranteeing that you maintain a strong list of prospects along with the crucial contact information needed to reach them. The platform offers a straightforward setup and integration process, allowing you real-time access to vital data within your chosen systems, which enables you to swiftly adjust to changing market dynamics and seize emerging opportunities. Additionally, this proactive approach positions your team to respond effectively to market fluctuations, fostering sustained growth and long-term success.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Aberdeen
Adobe Marketo Engage
Convertr
Eloqua
Spiceworks Ziff Davis (SWZD)

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
AccessOwl
Emailwell
Google Chrome
Indent
LeanData
Potion
Salesloft
Scalestack
TitanX
Vidyard
Wufoo

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Company Facts

Organization Name

Cognism

Date Founded

2016

Company Location

United Kingdom

Company Website

cognism.com

Categories and Features

Buyer Intent

Not specified

Performance Marketing

Not specified

Sales Intelligence

Not specified

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Prospecting Tools
Target Account Identification

AI SDR

Not specified

B2B Data

Not specified

Buyer Intent

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Pipeline Management
Prospecting Tools

Lead Intelligence

Not specified

Market Intelligence

Not specified

Sales Enablement

Contact Management
Lead Management

Sales Force Automation

Campaign Management
Contact Management
Customer Database
Email Marketing
Lead Management

Sales Intelligence

Not specified

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