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What is Intelligent ABM?

Deepening your comprehension of purchasing groups within specific accounts is essential for attaining superior marketing results. In an innovative partnership, Spiceworks Ziff Davis and Aberdeen are providing B2B technology sellers with unparalleled insight into the complete buying team, including everyone from senior executives to technical implementers. By merging SWZD’s unique first-party data with Aberdeen’s insightful third-party intent indicators, this alliance aims to offer a robust, thorough, and diverse range of intent signals across various B2B sectors such as IT, marketing, HR, and finance. Leverage our exceptional actionable intent data to pinpoint, prioritize, and engage with accounts that exhibit a strong propensity to make a purchase. With the Intelligent ABM strategy, you can concentrate on reaching the most relevant prospects who are actively in search of your offerings. This method, bolstered by actionable intent signals, enables you to customize your messaging to resonate with the entire buying group, ultimately strengthening connections and driving positive results. By synchronizing your marketing initiatives with these insights, you can significantly refine your engagement strategies, boost conversion rates, and maximize your overall marketing effectiveness. Additionally, this comprehensive understanding of your target accounts will empower you to craft more informed and impactful marketing campaigns.

What is Foundry Intent?

Examine the intent displayed on your website, across public platforms, within niche industry content, and among Foundry's engaged audience to develop a richer insight into the behaviors of buyers who are currently exploring options. By concentrating on intent at the contact level, your team can prioritize engagement with key decision-makers, thereby removing uncertainty and the need for extensive manual prospecting, resulting in sales and marketing initiatives that resonate authentically. Segment your audience based on their scores, tailor your messaging to align with their interests, and connect with buyers during the most pivotal moments of their buying journey. Provide your sales and marketing teams with valuable insights that highlight the priorities of their buyers, ensuring that every interaction is meaningful. In addition, monitor and evaluate the purchasing patterns of active accounts that visit your site, while also analyzing their engagement with your digital content, involvement in content distribution initiatives, and participation in events. Moreover, collect conversational cues from a variety of sources, including social media, blogs, job sites, and beyond, encompassing over five million companies to deepen your comprehension of market trends. This thorough strategy not only enhances your understanding but also guarantees that your tactics are data-driven and impactful, ultimately leading to more successful outcomes for your organization. By consistently reassessing and adapting these strategies, you can maintain a competitive edge in a rapidly evolving market landscape.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Aberdeen
Adobe Marketo Engage
Convertr
Eloqua
Integrate
LinkedIn
LogMeIn Central
Spiceworks Ziff Davis (SWZD)

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesloft
Triblio

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Spiceworks Ziff Davis

Date Founded

2020

Company Location

United States

Company Website

swzd.com/products/intelligent-abm/

Company Facts

Organization Name

Foundry

Date Founded

1964

Company Location

United States

Company Website

foundryco.com/our-solutions/intent-data/

Categories and Features

Buyer Intent

Not specified

Performance Marketing

Not specified

Sales Intelligence

Not specified

Categories and Features

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