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What is Kaya?

Kaya simplifies the process of monitoring and analyzing all your marketing activities from a unified platform. Its fully customizable interface removes the necessity for manual tasks, allowing you to connect your tools and start immediately. With the ability to track crucial metrics across various channels and platforms, such as Marketing Spend, ROAS, and Channel Revenue, you can access this information through intuitive dashboards and receive daily updates via Slack. You can also effortlessly visualize your marketing KPIs using pre-designed reports that reveal trends and highlight areas that may require further focus. Kaya effectively consolidates, cleans, and enhances data from multiple sources while requiring no technical skills from the user. Additionally, it improves your campaign performance with an intelligent algorithm that monitors your campaigns and offers proactive recommendations at all times. This all-encompassing strategy guarantees that you're consistently informed, empowering you to adjust your marketing tactics as needed, ultimately leading to more successful outcomes.

What is Google Marketing Platform?

Introducing the Google Marketing Platform, a comprehensive solution for advertising and analytics that aims to refine marketing strategies and achieve outstanding results. This platform features intuitive tools that are particularly beneficial for small businesses, offering free resources designed to enhance marketing initiatives, including website and app analytics as well as smooth testing capabilities. For larger organizations, the platform provides sophisticated solutions that nurture stronger customer connections, ultimately enhancing marketing effectiveness through a robust array of advertising and analytics offerings. The integrated solutions are crafted to meet the varied needs of all marketers, whether you require help with a specific project or are looking for a more extensive, long-term partnership. Google Marketing Platform Partners come fully equipped with the expertise and resources necessary to help you unlock your marketing potential. Our commitment is to support you throughout every stage of your journey, whether you choose to leverage just one of our products or the complete suite available through Google Marketing Platform. With such a wide range of options, marketers can find the perfect match for their specific goals and challenges. This flexibility ensures that every user, from startups to established corporations, can tailor their marketing approach effectively.

Media

Media

Integrations Supported

Google Ads
Google Analytics
Slack

Integrations Supported

Google Ads
Google Analytics
ACCEO Retail-1
Apteco Orbit
BySide
Calltracks
Claravine
Commission Factory
Delio Lead Management
Flows
Google Analytics 360
Google Display & Video 360
Google Search Ads 360
Google Tag Manager
Google Workspace
MetaRouter
Sightly
Workee

API Availability

API Availability

Pricing Information

$79 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Kaya

Company Location

United Kingdom

Company Website

www.usekaya.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com

Categories and Features

Marketing Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Conversion Tracking

Not specified

Display Advertising

Not specified

Marketing

Not specified

Marketing Analytics

Not specified

Video Advertising

Not specified

Web Analytics

Not specified

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