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What is Keen?

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.

What is Analytica?

BI tools offer stunning dashboards and reports that enable users to identify trends within historical data, which can yield valuable insights but lacks prescriptive capabilities. To truly understand potential outcomes in atypical scenarios and how to navigate them, model-driven decision-making becomes essential. Analytica stands out as a cutting-edge visual software platform that facilitates the creation, exploration, and sharing of quantitative decision models that yield prescriptive outcomes. It allows users to move beyond the limitations of traditional spreadsheets. The remarkable flexibility, power, and clarity of Analytica are transformative. With Analytica, building transparent models is significantly faster compared to using procedural programming languages like R or Python. It focuses on providing insights that extend beyond mere numerical data. By employing agile modeling techniques, businesses can develop models that enhance their decision-making processes. Additionally, probabilistic simulations within Analytica effectively and accurately gauge risk and uncertainty, while intelligent sensitivity analysis highlights the critical factors and their significance. Ultimately, this software empowers organizations to make informed decisions with confidence.

Media

Media

Integrations Supported

Airbyte
Desktop.com
MetaRouter
Quickwork
Stripe

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keen Decision Systems

Date Founded

2010

Company Location

United States

Company Website

keends.com

Company Facts

Organization Name

Lumina Decision Systems

Date Founded

1991

Company Location

United States

Company Website

analytica.com

Categories and Features

Business Intelligence

Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning

Conversion Tracking

Not specified

Data Analysis

Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

Media Planning

Not specified

Statistical Analysis

Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series

Categories and Features

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Sensitivity Analysis
Version Control

Risk Management

Dashboard
Internal Controls Management
Risk Assessment

Statistical Analysis

Analytics
Association Discovery
Compliance Tracking
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Visualization

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