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Ratings and Reviews 0 Ratings
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What is Keen?
Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.
What is GUMsim?
Measurements inevitably experience variations from their true values, a scenario referred to as measurement uncertainty, which is particularly relevant when evaluating or calibrating measurement instruments or methods. Accurately quantifying this uncertainty is crucial for maintaining quality control. GUMsim®, compliant with the most recent Guide to the Expression of Uncertainty in Measurement (GUM) and its supplement 1, employs advanced computational algorithms that support a more efficient assessment of measurement uncertainty in accordance with ISO/IEC 17025 standards. The assessment of measurement uncertainty relies on a mathematical framework and statistical evaluation of all factors that affect measurement results. To simplify this procedure, GUMsim offers an intuitive input interface suitable for various measurement models. Furthermore, it includes multiple pre-defined application models, which serve as templates designed to aid users in carrying out specific evaluations, facilitating the initiation of measurement uncertainty assessments. This aspect not only improves the overall user experience but also promotes uniformity in measurement practices across diverse applications, ultimately reinforcing the reliability of measurement results. As a result, users can approach their uncertainty evaluations with greater confidence and efficiency.
Integrations Supported
API Availability
API Availability
Pricing Information
Pricing not provided
Free Trial Offered?
Pricing Information
€870 one-time payment
Supported Platforms
SaaS
Supported Platforms
Windows
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
Keen Decision Systems
Date Founded
2010
Company Location
United States
Company Website
keends.com
Company Facts
Organization Name
QuoData
Company Location
Germany
Company Website
www.quodata.de/gumsim
Categories and Features
Business Intelligence
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Business Performance Management
Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning
Conversion Tracking
Not specified
Data Analysis
Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling
Marketing Account Intelligence
Not specified
Marketing Analytics
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Marketing Attribution
Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Planning
Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management
Media Planning
Not specified
Statistical Analysis
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Categories and Features
Statistical Analysis
Statistical Simulation