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What is Kenscio Customer Data and Experience Platform (CDXP)?

The Customer Data and Experience Platform (CDXP) allows businesses to track interactions with customers and prospects across multiple channels such as email, SMS, social media, CRM systems, call centers, mobile apps, and websites. By utilizing the CDXP, organizations can compile vast amounts of customer information and transform it into actionable insights that guide strategic decisions throughout the customer journey. This platform also facilitates the simultaneous evaluation of the effectiveness of different marketing campaigns through data-driven analytical models. In essence, it acts as a robust software solution that allows for the management of a unified customer database that is accessible from any operational system. Information gathered from various touchpoints can be synthesized into a comprehensive 360° customer profile within this persistent database. The development of this profile entails aggregating data from multiple sources, followed by a thorough cleaning and consolidation process to ensure its accuracy and relevance. Ultimately, the CDXP not only improves customer insights but also substantially streamlines marketing processes, enabling organizations to respond more effectively to customer needs. This capability to adapt enhances the overall customer experience and strengthens brand loyalty over time.

What is BSI CDP?

You can trust BSI to protect your company's most crucial asset: customer data. Utilizing BSI CDP provides you with an in-depth insight into your leads and customers. By eliminating data silos, you can consolidate and centralize information from various platforms. This creates a strong foundation for personalized omnichannel marketing strategies. An efficiently organized database is vital for successful digital transformation initiatives. It is essential to integrate, unify, and store vast amounts of data from different sources in an orderly fashion. BSI CDP captures real-time data from numerous sources, enhances that information, and enables access to other systems via a unique key, made possible by its interfaces and standard connectors. Experience the advantages of effective cloud-based data management, which combines high performance with an affordable price. Alternatively, you may opt to oversee everything within your own data center, granting you the flexibility to select the best approach for your organization. This flexibility guarantees that your data management solutions are perfectly tailored to meet your specific business requirements, allowing for greater efficiency and effectiveness in your operations.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kenscio

Date Founded

2009

Company Location

India

Company Website

www.kenscio.com/products/data-experience-platform

Company Facts

Organization Name

BSI Business Systems Integration AG

Date Founded

1996

Company Location

Austria

Company Website

www.bsi-software.com/en/cdp

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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