Top BSI CDP Alternatives

CrossEngage empowers businesses to forge enduring and meaningful relationships with their customers. Through its innovative Customer Data and Prediction Platform, brands can efficiently pinpoint, prioritize, and engage their target customer segments. By utilizing artificial intelligence and a predictive customer relationship management system, this software as a service (SaaS) solution assesses the financial implications and urgency of connecting with customers. As a result, businesses can deliver more tailored and impactful customer experiences, ultimately boosting customer lifetime value and return on investment, while fostering loyalty and satisfaction among their clientele.

Twilio Segment's Customer Data Platform (CDP) equips businesses with the essential data infrastructure required to prioritize customer needs in all their strategic choices. By leveraging Twilio Segment, organizations can gather, consolidate, and direct their customer information to any desired system. With over 25,000 businesses utilizing Twilio Segment, they are empowered to make instantaneous decisions, boost their growth, and provide exceptional customer experiences. This makes Twilio Segment an indispensable tool for companies aiming to enhance their customer engagement and drive success.

Mindbox is a global provider of cloud-based marketing automation software, featuring a comprehensive and automated customer data platform (CDP). This innovative platform is packed with integrated marketing tools aimed at supporting B2C businesses of medium to large scale in enhancing both customer conversion rates and retention. By consolidating customer data from various offline, online, and mobile sources, it constructs cohesive customer profiles. Marketers can leverage this platform to analyze and segment data effectively, facilitating the management of promotions across multiple channels, advertising campaigns, loyalty programs, and personalized web and mobile experiences, all from an intuitive and user-friendly interface. Additionally, Mindbox empowers organizations to optimize their marketing strategies by providing insightful analytics and streamlined operational processes.

Introducing a cutting-edge analytics platform designed specifically for sectors that prioritize the safeguarding of sensitive data. With Piwik PRO, you can track user engagement even in highly secure settings, all while ensuring compliance with privacy regulations, whether you choose an on-premises installation or a cloud-based solution. It guarantees adherence to global privacy and security standards, simplifying the process of navigating stringent data protection laws. This includes compliance with a variety of regulations from the United States and Europe, such as GDPR and HIPAA, as well as specific legislation from countries like China and Russia. Piwik PRO ensures that you maintain full ownership of your data, as none is sent to external servers or third parties, regardless of whether you utilize the On-Premises or Cloud option. By harnessing the capabilities of the Piwik PRO Analytics Suite, you can integrate data from multiple sources to construct accurate customer profiles and analyze user behavior in remarkable detail. This integration allows for seamless inclusion of first-party data from diverse origins such as web analytics, your organization's CRM, offline datasets (including CSV files), forms, and more. This comprehensive strategy provides a deep understanding of your customers' behavior trends, which is crucial for tailored marketing efforts. Ultimately, Piwik PRO equips you to make well-informed decisions backed by extensive insights into your audience, enhancing your overall strategic approach.

Utilize our groundbreaking, self-enhancing, and user-friendly Customer Data Platform (CDP) to unify your entire marketing strategy, enabling tailored automated engagements with every individual visitor and watch your business flourish! Established by marketing experts, Datatrics has a profound understanding of your aspirations and requirements. Over the years, we have continually evolved and refined our services based on feedback from our clients and partners. Discover the range of solutions we provide. Like many companies in today's landscape, yours likely possesses a vast amount of customer data—possibly more than you realize. Yet, effectively leveraging this information can often be a daunting task. This is precisely where Datatrics comes into play. Our CDP effortlessly collects data from diverse internal and external channels, aggregating it into one comprehensive hub. We guarantee the integrity of the data by rectifying or removing any incomplete, erroneous, or superfluous entries, and we structure it for optimal analysis, further enhancing your marketing efforts. Together, we can convert unrefined data into valuable insights that propel your business to new heights, ensuring you stay ahead in a competitive market. Let us help you unlock the full potential of your customer data today!

The Customer Data and Experience Platform (CDXP) allows businesses to track interactions with customers and prospects across multiple channels such as email, SMS, social media, CRM systems, call centers, mobile apps, and websites. By utilizing the CDXP, organizations can compile vast amounts of customer information and transform it into actionable insights that guide strategic decisions throughout the customer journey. This platform also facilitates the simultaneous evaluation of the effectiveness of different marketing campaigns through data-driven analytical models. In essence, it acts as a robust software solution that allows for the management of a unified customer database that is accessible from any operational system. Information gathered from various touchpoints can be synthesized into a comprehensive 360° customer profile within this persistent database. The development of this profile entails aggregating data from multiple sources, followed by a thorough cleaning and consolidation process to ensure its accuracy and relevance. Ultimately, the CDXP not only improves customer insights but also substantially streamlines marketing processes, enabling organizations to respond more effectively to customer needs. This capability to adapt enhances the overall customer experience and strengthens brand loyalty over time.

Bring together all your client, prospect, and lead information into one unified platform. By consolidating data from multiple systems and campaign tools, you can develop a thorough understanding of your customers that is accessible organization-wide, providing a cohesive, 360-degree view that adheres to GDPR guidelines. The PRDCT Audience Builder allows you to utilize this integrated customer information to design omnichannel marketing campaigns that significantly improve your overall marketing outcomes. The PRDCT applications facilitate the achievement of your customer data goals, whether it's through effective customer segmentation, tailored content delivery, or enhancing your marketing efficiency. We make it easier to centralize your customer data from various sources, which enables you to focus more on understanding, engaging, and activating your customers. Furthermore, PRDCT automatically collects individual consent from all your data sources, consolidating this into a comprehensive set of customer permissions and preferences that comply with GDPR regulations. This ensures that your marketing initiatives are not only successful but also uphold ethical standards and legal requirements, fostering trust with your audience. With PRDCT, you can navigate the complexities of customer data management with ease, empowering your marketing strategies to reach new heights.

Effectively transforming data and performing marketing analysis is vital for building confidence in marketing investments and enhancing returns on advertising spending. When unstructured data is poorly managed, it can undermine marketing decisions, making it imperative to efficiently extract, transform, and load your data to carry out marketing initiatives with certainty. Utilizing anaticsTM allows you to unify and centralize your marketing data for easier access and management. By loading, normalizing, and transforming your data meaningfully, you enable thorough analysis and performance tracking. Collecting, preparing, and analyzing all of your marketing information becomes a breeze, freeing you from the monotonous task of manually pulling data from multiple platforms. With automated data integration from over 400 sources, exporting your data to preferred locations becomes seamless. Storing your raw data in the cloud guarantees that you can retrieve it whenever necessary while strengthening your marketing strategies with dependable information. Focus on driving actionable growth instead of navigating the cumbersome process of managing countless spreadsheets and CSV files, which allows for a more effective resource allocation. By adopting this innovative approach to managing marketing data, you not only streamline processes but also create an environment where your business can truly flourish and adapt to changing market dynamics.

DrivenIQ focuses on delivering consumer data and audience technologies that adhere to privacy regulations, enabling marketers to improve their first-party data resources. Our areas of expertise encompass Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We serve prominent Brands, Agencies, and DSPs worldwide, and we also support Fortune 500 companies and large organizations in forging meaningful connections with their desired audiences through effective marketing strategies. By leveraging our advanced solutions, clients can achieve significant improvements in their marketing outcomes and engagement levels.

Companies have access to crucial data that can help them understand their customers better, yet a significant number find it challenging to extract valuable insights from this information. Moreover, only a small fraction excels at leveraging these insights to create personalized experiences instantly. The elite in customer engagement stand out by seamlessly providing this real-time personalization across multiple channels, customer journeys, and business areas. Aim to join the ranks of these leaders in customer engagement by leveraging your current data, technological resources, and communication strategies to deliver extraordinary experiences with our all-in-one cloud engagement solution, CSG Xponent™. This innovative platform combines a robust customer data system, exceptional customer journey orchestration, and insightful analytics with effective omnichannel communication, all within a unified system. By adopting Xponent, organizations can create personalized, anticipatory, and proactive interactions with their customers, leading to improved business outcomes, faster value realization, and reduced risks. This holistic strategy not only enhances the customer experience but also allows businesses to build stronger connections with their clientele and achieve long-term growth. In a competitive market, the ability to adapt and respond to customer needs in real-time is essential for sustained success.

Your data possesses immense worth, similar to precious metal, yet its full potential can only be realized through proper activation. Fullpath transforms the traditional Customer Data Platform (CDP) by focusing on enhancing experiences and integrating AI technology into your dealership's unified data system. This improved activation allows dealers to design extraordinary customer journeys through automated interactions and marketing strategies supported by AI, aimed at increasing sales and nurturing customer loyalty. By consolidating various dealership data sources into one platform, your information can be cleansed, standardized, and consistently updated for peak performance. Moreover, employing powerful AI capabilities on your data reveals significant insights regarding your customers, which facilitates the development of personalized experiences that truly resonate with them. Additionally, you can initiate tailored marketing campaigns that effectively engage with each phase of the sales funnel, ensuring that no potential connection is overlooked. This comprehensive approach not only maximizes the value of your data but also fosters a deeper relationship with your customers over time.

V12 has launched a groundbreaking marketing strategy that seamlessly blends data, technology, and analytics to deliver quicker results. Every day, consumers produce an enormous volume of data through their interactions with various devices and channels. Unfortunately, this valuable information is often dispersed across numerous systems and marketing platforms, hindering a complete understanding of customer behavior. The V12 Customer Data Platform (CDP) brings together these varied data sources and enhances them with our vast repository of premium third-party data, leading to a holistic view of every customer. With this enriched perspective, companies can uncover profound insights into their clientele and design unified customer experiences that align with individual preferences, irrespective of the shopping medium or time. By harnessing a diverse array of online and offline data sources, cutting-edge technology, and sophisticated analytics, along with our distinctive data methodology, we empower businesses to engage with potential customers who are actively looking for the products and services they provide, based on their online behavior, website engagement, and pivotal life changes. This effective collaboration not only boosts customer interaction but also nurtures enduring loyalty and satisfaction, ultimately transforming the way brands connect with their audience. Furthermore, the ability to adapt and respond to customer needs in real-time is crucial for maintaining a competitive edge in today's fast-paced market environment.

Vericast offers an incredibly flexible customer data platform that effortlessly integrates with your existing systems, synthesizes insights from multiple vendors, and enhances your data management processes. This innovative solution enables you to prioritize understanding, reaching, and engaging with your customers instead of getting bogged down in data handling. Our technology plays a crucial role in our continuous efforts to cultivate meaningful connections between businesses and their customers. By aggregating data from all possible sources, we guarantee its accuracy, timeliness, and dependability. As a result, you can attain a thorough and precise comprehension of your customer base while significantly minimizing your workload. Vericast is crafted to ensure your technology setup remains relevant for the future by allowing smooth integration of various systems. You can keep the tools you value, discontinue those that are not beneficial, and maintain seamless access to vital data and insights. Furthermore, with NXTDRIVE, you can explore a wealth of new possibilities for effectively utilizing and maximizing your customer data. The combination of these features empowers businesses to make informed decisions and enhances overall customer engagement strategies.

Orbee's Middleware effectively integrates all data sources within a dealership, creating a unified customer data platform. This first-party data can be strategically utilized across diverse marketing and advertising platforms, facilitating advanced attribution analysis, and further enriched with third-party data through partnerships with leading data aggregators. Our all-encompassing platform guarantees that a dealership's data is maximally leveraged, as our commitment to seamless integration ensures that no first-party data goes to waste. Users can not only analyze and engage with their data but also enhance it significantly. With our intuitive tools, understanding traffic sources becomes straightforward without the hassle of complex setups, while our robust campaign analytics reveal valuable insights. By merging shopper profiles, our dynamic CDP aggregates data from all touchpoints, including websites, third-party services, and CRM systems, streamlining the process of making informed decisions. Ultimately, Orbee equips dealerships to effectively utilize their data, leading to improved customer interactions and substantial business growth. This transformative approach not only simplifies data management but also unlocks new opportunities for engagement and profitability.

LayerFive is at the forefront of AI innovation with its patent-pending technology designed to pinpoint consumer identities from a multitude of enterprise data sources, encompassing both online platforms like websites and mobile apps, as well as offline resources such as CRM systems, loyalty programs, and order management systems, which collectively form a unified consumer profile. This robust platform significantly boosts marketing return on investment by over twofold through its advanced omni-channel attribution and consumer journey analytics, essential components of the 360 Marketing Analytics suite. In addition, LayerFive supports companies in complying with stringent data privacy regulations such as GDPR and CCPA by allowing consumers to access and manage their profiles directly, leading to considerable cost reductions and a decreased likelihood of regulatory violations. The technology employs both deterministic and novel probabilistic techniques to integrate consumer data across all enterprise sources effortlessly. LayerFive’s proprietary first-party tagging system also ensures high-quality data capture from enterprise websites while maintaining data integrity in the face of declining third-party cookies, which enables businesses to extract meaningful insights from their data holdings. This comprehensive strategy not only enhances marketing efficacy but also builds consumer trust by emphasizing the importance of privacy and data protection, establishing a brand reputation that values customer relationships. Moreover, LayerFive's commitment to transparency in data usage sets a new standard for ethical marketing practices in today’s digital landscape.

Seamlessly transfer your marketing data into any data warehouse or cloud storage solution of your choice, such as BigQuery, Snowflake, Redshift, Azure SQL, AWS S3, Azure Data Lake, and Google Cloud Storage, using our cloud-hosted and fully-managed ETL pipelines. Our all-encompassing marketing data warehouse integrates all aspects of your marketing data, yielding critical insights into areas like advertising effectiveness, cross-channel attribution, content performance, competitor analysis, and much more. Furthermore, our customer data platform enables real-time identity resolution across multiple data sources, creating a unified view of the customer and their overall journey. Electrik.AI operates as a cloud-based marketing analytics tool and a comprehensive service platform focused on enhancing your marketing initiatives. In addition, Electrik.AI’s Google Analytics Hit Data Extractor is designed to enhance and retrieve the un-sampled hit-level data sent to Google Analytics from your website or application, consistently transferring it to your designated database, data warehouse, or data lake for advanced analysis. This approach guarantees that you have access to the most precise and actionable data, allowing you to effectively shape and drive your marketing strategies. By leveraging these innovative tools, businesses can significantly improve their decision-making processes and overall marketing performance.

Effortlessly synchronize data and experiences across an array of channels and technological frameworks. Customers interact with your brand through various platforms such as mobile devices, websites, and email communications. Learn how Conscia collects, unifies, and enhances customer information from multiple sources to create a comprehensive view that is readily available to all applications via real-time APIs. Content can be disseminated through a variety of CMS platforms and enterprise systems. Investigate how our cutting-edge headless CMS offers a unified perspective of all your content within a single, centralized interface, enriching existing assets while facilitating the generation of new material. Context includes the channel of customer interaction, along with their immediate location, intentions, and viewpoints. Discover how Conscia empowers marketers with both rule-based and algorithmic strategies to influence what customers see depending on their current context. This method not only provides marketers with increased control but also reduces their reliance on IT resources, promoting a more flexible and responsive marketing landscape. In this way, businesses can adapt to evolving customer needs more swiftly and effectively.

Nominow, a customer data platform with roots in the Netherlands, gathers touchpoint data from all operational sources within your business. It systematically refines and consolidates customer profiles into a unified data repository, which is essential for any marketing campaign, event, or customer interaction you plan to undertake. Given that every business has its own customized marketing technology stack, each deployment of Nominow is unique. We partner with your team to assess the current situation, contextual elements, and strategic objectives for which Nominow will be implemented. This process includes a comprehensive review of customer data sources, applications, the IT environment, and specific needs. The configuration of your Nominow system is tailored to fit your individual circumstances and requirements. Our primary goal is to enable you to effectively manage your customer data, ensuring that you can access genuinely actionable insights whenever needed. Generally, the implementation process for Nominow takes between 6 to 8 weeks, facilitating a quick integration into your existing operations. This timeframe allows your organization to promptly harness the complete power of its customer data, paving the way for enhanced decision-making and customer engagement strategies. By adopting Nominow, you position yourself to stay ahead in a competitive landscape.

DataCurry is committed to transforming raw data into meaningful and accessible insights that cater specifically to your unique requirements. By merging analysis, visualization, and affordable business integration, we empower organizations to effectively leverage the data inherent in their operations. Our services encompass everything from the initial phases of data collection and organization to generating actionable reports and insights, fostering collaboration within your team for informed decision-making at critical moments. We adopt a strategic and progressive approach centered on effectively measuring your success. In today's fast-paced business environment, being adaptable is essential; businesses should avoid remaining tethered to outdated metrics and instead evolve alongside shifting trends and needs. By avoiding biases that may arise from unreliable data or flawed algorithms, you position yourself to make more informed strategic decisions. Embrace groundbreaking insights that are built on a strong knowledge base and benefit from the smooth integration of various technologies to solve your data challenges. Recognizing the importance of adapting to the continuously evolving business landscape is crucial for ensuring long-term growth and achievement, as it allows companies to stay ahead of the competition. Ultimately, staying responsive to changes not only enhances operational efficiency but also cultivates a culture of innovation within your organization.

Simply applying a few account-based marketing strategies is insufficient; a robust foundation for growth is essential. Engagio serves as a B2B platform designed to assist businesses in executing effective account-based marketing strategies tailored for both sales and marketing teams. It offers comprehensive data, actionable sales insights, and full-journey analytics that are crucial for long-term success. By integrating data from your entire tech stack, you can establish a solid ABM groundwork. Our customer data platform (CDP) for B2B enables the amalgamation of information from various technological sources, providing a holistic perspective on accounts and individuals. User-friendly insights regarding target accounts and contacts empower your revenue team to identify the most promising areas for engagement, optimizing pipeline development and improving customer retention. Ultimately, laying this groundwork allows organizations to better navigate the complexities of their marketing strategies.

The integration of automated behavioral segmentation and customer journey mapping, along with detailed reporting, facilitates effortless synchronization of lists between various platforms. You can tap into the full potential of a data team directly within an application, allowing for the resolution of even the most complex marketing challenges. Easily navigate and adjust segments across different timeframes and customer demographics to reveal new avenues for successful marketing initiatives. Our customer segments can be seamlessly incorporated into popular platforms like Klaviyo, Google, and Facebook, ensuring a cohesive source of truth without necessitating any coding expertise. By simplifying data analytics, we empower entrepreneurs, regardless of their familiarity with data, enabling businesses of all sizes to leverage insights in their pursuit of innovation. During my tenure with the LinkedIn data team, we concentrated on optimizing user targeting for a variety of campaigns, a process we affectionately termed "list pulls." This approach involved methodically prioritizing users based on specific criteria and their likelihood of purchasing targeted products. Our work resulted in the creation of vast tables containing hundreds of millions of data rows, illustrating the depth and intricacy of the insights we analyzed. Such a comprehensive system not only improves decision-making processes but also fosters strategic growth across all sectors, demonstrating the power of data-driven strategies in today's business landscape. Ultimately, the ability to effortlessly harness these insights can transform how organizations interact with their customers and drive sustained success.

Oyster goes beyond the conventional definition of a customer data platform (CDP) by establishing itself as the pioneering customer insights platform (CIP) globally. Its core emphasis lies on the customer experience, effectively branding it as "data unifying software." When integrated into a company's martech ecosystem, it significantly improves the handling of customer interactions across various touchpoints, such as marketing, customer service, and product innovation. By introducing a level of agility to organizational analytics, Oyster sets itself apart from standard customer relationship management systems. It adeptly gathers data from both online and offline customers, even including those who choose to remain anonymous. In addition, it consolidates enterprise data from numerous sources, guaranteeing that decision-makers have continuous access to critical insights. Empowered by artificial intelligence, Oyster boasts sophisticated automation features that greatly enhance the efficiency of everyday marketing tasks. Unlike traditional CDPs, the Oyster CIP not only connects disparate data sources but also provides actionable insights extracted from a variety of data streams, facilitating effortless integration across all business operations. This forward-thinking strategy allows organizations to swiftly adapt and respond to changing customer preferences and market trends. Ultimately, Oyster's innovative capabilities redefine how businesses understand and engage with their customers.

With Iteratively, you can remove inefficiencies, cut unnecessary costs, and avoid poor decision-making that stems from unreliable data. Our tracking plans synchronize your entire organization around customer data, ensuring that all team members stay informed. You can swiftly establish analytics using code snippets and automated quality checks, enabling you to skip the tedious process of data manipulation and achieve accurate analytics right from the start. By creating a cohesive taxonomy and a single source of truth for event definitions, you will uphold clarity throughout your operations. This approach allows you to eliminate the laborious task of data cleanup, ensuring your analytics are recorded correctly from the get-go. Moreover, with automated reports and alerts, you can catch potential analytics issues before they develop, removing the need for manual quality assessments. Protect your sensitive data by reviewing tracking changes and employing pre-configured rules to prevent PII leaks to your analytics providers. Your privacy is maintained as we do not store, process, or access your data. Additionally, Iteratively is compatible with both third-party and custom data pipelines, ensuring that your tracking plan remains up-to-date across your organization. Standardizing naming conventions through a company-wide taxonomy allows you to finally feel at ease, knowing that your analytics tracking is dependable and will perform reliably when it matters most. This way, your team can devote their attention to generating insights without the burden of concerns regarding data integrity and accuracy. In doing so, you foster a culture of informed decision-making driven by trustworthy data.

Simplify the complexities of analyzing disparate data from various sources to pinpoint areas for revenue enhancement and churn mitigation. By centralizing your product, customer, and subscription data on journy.io, you can reveal ideal customer profiles along with their favored features, allowing for meaningful engagement with your most valuable accounts and users. This platform provides deep insights into critical data points and usage trends that heavily impact acquisition, conversion, expansion, and churn rates. You can also implement automated playbooks customized for both high-potential and lower-potential accounts to meet your targets in conversion, growth, and retention. Moreover, continually refine your strategies to boost their effectiveness over time. Enhance your engagement strategies by seamlessly integrating with third-party applications, making the most of real-time, synchronized product data. journy.io can facilitate email drip campaigns, create sales tasks in your CRM, initiate in-app onboarding processes, or deliver notifications to your team through Slack, ensuring that your engagement efforts are both synchronized and timely. This comprehensive suite of features enables you to adopt a more integrated and effective approach to customer relationship management, ultimately leading to improved results and sustained growth.

BrandsEye empowers businesses to boost their revenue, enhance cost efficiency, and mitigate risks by gaining insights into customer experiences. By leveraging a blend of crowd-sourcing and artificial intelligence, we convert unstructured customer feedback into precise, actionable intelligence. The BrandsEye Crowd, consisting of human contributors, plays a crucial role in pinpointing the factors influencing customer sentiment. This capability not only facilitates informed strategic decisions but also enables effective operational responses. Ultimately, BrandsEye helps organizations stay ahead of market trends and customer expectations.

The daily accumulation of data often remains underutilized, posing a distinct challenge in fully leveraging its value for your organization. To effectively tap into this resource, Ysance utilizes the Datalake model, which acts as a centralized hub for the storage and management of an organization’s data. Our expertise focuses on understanding your specific needs, designing the system architecture, choosing the right technologies, developing efficient processes, and crafting practical use cases, all to convert data into a significant asset for your business. We assist you in managing varied and unrefined data sourced from multiple platforms, ensuring its quality, aggregation, and real-time availability to bolster your business applications. By designing and incorporating advanced architectures such as Data Lake and Lakeshore into your information ecosystem, we take care to address and respect your operational constraints thoroughly. This comprehensive strategy not only enhances data management but also equips your organization with the ability to make well-informed decisions based on dependable insights. Ultimately, our approach ensures that your organization is prepared to adapt and thrive in an increasingly data-driven landscape.

A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.

Octolis serves as a comprehensive platform designed specifically for marketing teams. It enables marketers to swiftly assess and implement scenarios driven by data insights, making it an invaluable tool. Positioned above your existing database, Octolis simplifies the process of unifying, scoring, and synchronizing all information from your various business applications. Notable features include a versatile data model and real-time data processing capabilities. Additionally, the platform offers pre-built recipes for scoring and data preparation, along with over 30 connectors for various sources and destinations such as FTP files, Google Sheets, and webhooks. Furthermore, Octolis boasts a robust API, enhancing its functionality and integration potential.

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

Cultivate captivating customer interactions through the power of detailed data analysis. Develop cohesive campaigns that are readily available on a single, user-friendly platform, whether hosted in the cloud or on-site. This advanced communication tool, abundant in data, not only assists you in maintaining compliance but also safeguards your information while customizing your messages to suit individual preferences. Elevate your customer communication strategy and ensure streamlined operations. Our marketing software platform is poised to revolutionize your digital commerce environment by delivering tailored shopping experiences, in-depth analytics, and the wonders of automated marketing solutions. D•engage reimagines player engagement in the betting industry, placing a strong focus on retention and personalization through our consumer data platform. Rather than simply automating marketing communications, allow our Customer Experience Data Platform (CXDP) to help you build genuine connections with customers, no matter how they interact with your brand. By utilizing this robust tool, you can guarantee that each interaction carries significance and resonates with your audience. Through this approach, you will not only enhance customer loyalty but also foster a deeper understanding of their needs and preferences.

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudience™ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

Elevate the experiences of your customers and prospects at every stage of their journey by leveraging Actito's Activation Platform. Equipped with real-time personalization features and omnichannel marketing automation, Actito allows you to deliver the ideal message at just the right time and through the most suitable channels, ultimately enhancing conversion rates and fostering revenue growth. Consolidate all your data sources into a single, centralized repository to refine your engagement strategies while remaining compliant with GDPR regulations. Tailor your communications by using customers' names and providing them with personalized offers that are relevant and timely. The advanced Actito data model enables you to respond to customer preferences in a precise, intuitive manner, ensuring that interactions align with their chosen communication methods. Create bespoke marketing campaigns that address the individual needs of each customer, maintaining a continuous dialogue throughout your relationship. Don't hesitate to explore innovative ideas and launch imaginative campaigns that send a direct and personalized message at the most advantageous times. By adopting this approach, you will not only capture your audience's attention more effectively but also cultivate enduring loyalty and satisfaction that will benefit your brand in the long run. This commitment to understanding and responding to customer needs will set your business apart in a competitive landscape.

A real-time Customer Data Platform allows for the integration, segmentation, and activation of your audience instantly, fostering significant customer interactions and enhancing overall engagement. This technology enables businesses to respond promptly to customer behaviors and preferences.

To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.

Salesforce Data Cloud acts as a cutting-edge real-time data platform designed to aggregate and manage customer information from various sources within an organization, offering a cohesive and comprehensive view of every client. This innovative platform enables businesses to seamlessly collect, synchronize, and analyze data as it occurs, resulting in an all-encompassing 360-degree customer profile that can be leveraged across multiple Salesforce applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. By integrating information from both digital and traditional channels, including CRM data, transactional documents, and third-party data sources, it paves the way for quicker and more tailored customer interactions. Furthermore, Salesforce Data Cloud boasts advanced AI capabilities and analytical tools that allow companies to gain profound insights into customer behaviors and anticipate future needs. By centralizing and optimizing data for actionable use, it not only improves customer experiences but also enables targeted marketing strategies and fosters effective, data-informed decision-making across various organizational departments. In addition to enhancing data management processes, Salesforce Data Cloud is instrumental in empowering businesses to maintain their competitive edge in an ever-changing market landscape. Ultimately, its comprehensive functionalities ensure that organizations can adapt quickly and efficiently to shifting consumer demands.

SALESmanago offers comprehensive solutions that tackle the essential challenges faced by contemporary eCommerce businesses by identifying website visitors, analyzing their online activities and transactions, and leveraging its AI hyper-personalization engine to enhance customer experience and provide meticulously customized offers throughout the entire customer journey across various marketing channels. This software does not require any coding skills, making it accessible to organizations of all sizes and simplifying the integration process. Users benefit from extensive support that includes educational resources and guidance from Customer Success advisors, ensuring that everyone can find the ideal solution from the diverse range of SALESmanago offerings. Among the innovative AI-driven features we provide are: complete website personalization, dynamic one-to-one email marketing, multichannel abandoned cart recovery, AI-enhanced product recommendations across all platforms, loyalty programs, a search engine turbocharger, progressive profiling, an ABX testing engine, an eCommerce dashboard, a workflow generator, and a total of 650 additional features specifically designed for eCommerce and B2C enterprises. This extensive suite of tools empowers businesses to optimize their operations and engage more effectively with their customers.

The unique data-centric Customer Data Platform operates seamlessly in both on-premise and cloud environments, accessible globally. It collects extensive online and offline information, tracking customer interactions across various devices and operating systems. This capability empowers businesses to engage with their customers during critical moments. The comprehensive CDP effectively oversees every facet of data integration, cleansing, management, activation, and additional functions. Furthermore, it generates a unified customer profile that encompasses behaviors, transaction history, and other attributes like gender and location, ensuring a holistic understanding of each individual customer. Such insights can significantly enhance targeted marketing strategies and improve customer relationship management.

Tealium's Customer Data Hub serves as a sophisticated platform designed to consolidate, oversee, and leverage customer data across various channels and touchpoints. By integrating information from mobile applications, websites, and other digital platforms, it enables organizations to develop a comprehensive and real-time understanding of their customers. This centralized repository not only allows businesses to craft personalized experiences but also to refine their marketing strategies and improve customer engagement. With powerful functionalities like data collection, audience segmentation, and real-time data orchestration, Tealium's solution helps organizations convert raw data into actionable insights. As a result, businesses can enhance their interactions with customers while achieving better overall performance and outcomes. Ultimately, the platform is a vital tool for any organization seeking to thrive in a data-driven landscape.

The Commanders Act Customer Data Platform enables organizations to enhance both revenue and customer loyalty by cultivating meaningful relationships with their prospects and existing clientele. As the cost of acquiring new customers rises, the rate of conversion remains relatively low, hovering around 2.5%-5%. In response, brands are increasingly focused on gathering essential data insights—including behavioral, demographic, and psychographic details—from every interaction with customers and leads. This trend underscores the importance of collecting extensive data from all customer touchpoints. Furthermore, it is crucial to clean, standardize, and securely store this data in a centralized repository that is easily accessible across all marketing channels, as well as utilized by sales and customer service teams through their CRM systems. For a genuinely customer-focused strategy, marketers must emphasize a data-driven approach, making it essential for them to access reliable data that facilitates a comprehensive assessment of their marketing tactics and strategies. By effectively leveraging these insights, businesses can customize their offerings to align more closely with customer expectations, ultimately leading to increased satisfaction and loyalty. In a competitive marketplace, the ability to adapt and respond to customer needs can significantly differentiate a brand from its rivals.

D&B Rev.Up stands out as the revolutionary RevTech platform that B2B marketers are excited to embrace. Its flagship offering, D&B Rev.Up ABX, equips businesses with the tools needed to enhance revenue through consolidated data, targeted audience outreach, and personalized interactions across multiple channels, while also providing the ability to measure performance effectively. This capability is supported by our advanced Customer Data Platform (CDP), which integrates effortlessly with your current Martech or Salestech solutions, allowing you to circumvent the limitations of yet another technology silo. For instance, Citrix utilizes Dun & Bradstreet to refine the targeting methodologies of its marketing and sales teams, enabling them to engage with the right accounts using tailored messaging, which significantly boosts pipeline expansion and deal values. Likewise, LiveRamp aimed to enhance its reach; through the adoption of Dun & Bradstreet, they have successfully expanded their account landscape and initiated cohesive, targeted campaigns directed at pivotal accounts. By offering your audiences curated and relevant experiences, you can consistently provide value across a variety of platforms, including display advertising, social media, email, and search engines, which ultimately helps in winning their loyalty. With D&B Rev.Up at your disposal, your marketing initiatives will not only achieve effectiveness but will also deeply resonate with the audience you aim to engage. In a competitive landscape, leveraging such innovative solutions can set your business apart and drive sustained growth.

Customer Link, developed by PwC, functions as a comprehensive customer data platform that merges your internal data with extensive external data sourced from PwC, offering a well-rounded 360° view of your customers. Elevate the customer experience with insights that surpass those provided by conventional platforms. Maintain a consistent and personalized engagement across multiple channels and devices, ensuring that your customers’ needs are effectively met. Discover a dynamic and thorough customer profile that adapts to changing demands while emphasizing actionable moments through strategic call-to-action prompts. Utilize PwC’s advanced AI and machine learning technologies to build a unified understanding of individuals, households, and key consumer segments. Gain better visibility into your spending patterns, the effectiveness of various channels, and the outcomes of customer interactions, enabling you to spot potential inefficiencies and reveal new opportunities for significant returns. This integrated strategy not only optimizes your resources but also fosters more informed decision-making in your customer engagement initiatives, paving the way for sustained growth and enhanced loyalty. By harnessing these insights, companies can better align their offerings with customer expectations, ultimately leading to improved satisfaction and retention.

Dealtale emerges as the trailblazing No-Code platform designed for efficient data exploration. We understand the complications and inefficiencies that come from managing a plethora of intricate digital tools, which led us to craft a solution that effortlessly integrates and organizes data for analysis, providing teams with an exceptionally user-friendly interface to quickly glean insights without any coding, management of data silos, or concerns related to outdated data systems, data science, or engineering challenges. This cutting-edge platform equips marketing, sales, and customer success teams to perform in-depth analyses of customer journeys. Our distinct technology consolidates every customer interaction across multiple channels such as social media, paid advertisements, websites, emails, and meetings, resulting in a centralized customer data hub that allows for the development of data-driven, customer-centric revenue strategies. By leveraging sophisticated predictive modeling, businesses can significantly improve their ROI and revenue by pinpointing the best allocations for their marketing budgets. Additionally, the process of connecting a variety of business applications—like CRM systems, marketing automation tools, websites, and advertising platforms—to Dealtale is remarkably simple, enhancing both data accessibility and usability. In essence, Dealtale not only streamlines the process of data exploration but also cultivates a more profound comprehension of customer behaviors and preferences, ultimately leading to more informed decision-making. This approach empowers organizations to navigate the complexities of modern customer interactions with confidence.

Gain an in-depth insight into your clientele to offer them the seamless experiences they seek. Create unified customer profiles that emphasize pertinent details and merge all your data cohesively on a single platform. Connect your diverse data sources to a central hub for secure and efficient information sharing. Ensure smooth integration between applications and Salesforce organizations, allowing data to flow effortlessly throughout all your cloud services. Enable your systems to recognize each customer through a singular, reconciled profile. Provide data stewards with the essential tools to comply with regulatory standards. By allowing access to contact profiles and customer information across different organizations, you can guarantee fluid interactions. Leveraging a unified customer profile promotes personalized engagement throughout your cloud environments, ultimately boosting customer satisfaction and loyalty. This comprehensive strategy not only enhances your approach to customer interaction but also paves the way for long-term relationships built on trust and understanding.

Harness the power of AI-enhanced customer analytics and business intelligence to derive actionable insights. In today's marketplace, consumers anticipate that brands will acknowledge their unique preferences and requirements. Capillary Insights+ equips you with a profound comprehension of consumer behavior and interests. With the diverse range of engagement channels at play, monitoring consumer interactions with your brand can be quite complex. By gathering data from every interaction point, you can cultivate a comprehensive 360° view of your customers through a Consumer Data Platform. This approach allows you to compile information from multiple sources, refine and eliminate duplicate consumer records, and enrich these profiles based on all touchpoints. By gaining an extensive understanding of each customer’s transactional and behavioral patterns across every channel, you can boost conversion rates through customized messaging and experiences. Utilize demographic and behavioral segmentation derived from CDP data to craft personalized engagements that truly resonate with each individual consumer. Ultimately, a deeper insight into your customers can significantly amplify brand loyalty and enhance overall satisfaction, paving the way for lasting relationships. Additionally, this thorough understanding can help anticipate future trends and preferences, further positioning your brand for success in a competitive landscape.

HealthVerity Consent is an innovative cloud platform that helps organizations effectively manage and monitor consumer data-use permissions, ensuring compliance with privacy regulations both internally and with external partners. By centralizing the management of opt-in and opt-out preferences from a variety of interconnected systems, it acts as a key resource for tracking permissions. This platform not only alerts all relevant data source systems, whether they are internal or part of partner networks, about any changes in consent but also ensures that every stakeholder has access to the most accurate data, thereby simplifying compliance efforts. It adeptly consolidates individual consumer data permissions into a single, easily accessible location, which allows for seamless technology integration without interfering with existing systems and workflows. Additionally, it facilitates the creation of a shareable and permanent record of consent permissions alongside consumer data requests, which significantly boosts transparency and accountability. Furthermore, HealthVerity Consent empowers organizations to better navigate the intricacies of data privacy, ultimately enhancing their ability to manage consumer consent effectively. With this solution, organizations can focus on building trust with consumers while maintaining compliance effortlessly.

EPICA has effectively migrated its prediction platform to Microsoft's Azure through a strategic partnership, granting clients and suppliers secure and immediate access to EPICA's robust data science resources. Companies are utilizing the EPICA Platform in conjunction with Sophia® AI to maintain a competitive edge in the marketplace. Our integration process is designed to seamlessly align with your current technological systems, ensuring minimal disruption. By identifying trends, businesses can accurately anticipate their customers' future buying patterns. You can discover the chances of individual shoppers making a purchase or even tailor your audience to assess their likelihood of engaging with certain products. This customized strategy not only enhances customer interactions but also rewards them for sharing their data. Deliver a cohesive and captivating experience across your physical retail space and digital marketing efforts. The foundation for such accurate predictions is rooted in the extensive quality and quantity of data that powers the AI engine's learning framework, which consistently refines its predictive accuracy. Leveraging these insights allows businesses to build deeper connections with their clientele, ultimately driving long-term loyalty and satisfaction. By prioritizing data-driven strategies, organizations can adapt more swiftly to changing consumer behaviors and preferences.

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

Zence 360 is an advanced Customer Data Platform (CDP) that centralizes and consolidates data from various touchpoints, providing businesses with a 360-degree, data-driven understanding of their customers. By transforming raw data into actionable insights, it empowers companies to develop highly personalized marketing strategies that resonate with their audience. Zence 360’s ability to offer segmentation allows businesses to precisely target specific customer groups, delivering relevant messages and offers at the right time. The platform’s integration with over 100+ systems ensures that businesses can easily connect their data with existing tools, enhancing their ability to optimize customer interactions across various channels. Zence 360 also helps businesses improve campaign effectiveness by maximizing customer segmentation accuracy, ensuring that each marketing effort hits the mark. With personalized engagement, businesses can not only drive conversions but also enhance customer satisfaction and retention. The seamless user interface and powerful analytics make Zence 360 a crucial tool for businesses looking to strengthen their customer relationships and elevate their marketing strategies.

A robust audience platform crafted for marketers aiming to regain control over their data management practices is now available. This platform consolidates all audience insights and activation tools into one accessible space, simplifying processes and reducing costs significantly. It empowers innovative companies to effectively harness their data's full potential. By addressing the four main challenges in digital marketing, our solution facilitates the identification, curation, enrichment, and engagement of target audiences with remarkable ease. Moreover, it confronts the rising expenses associated with acquiring leads and driving revenue through advertising. From segmenting audiences across digital channels to leveraging data for marketing automation and beyond, our platform equips teams to convert data into real revenue opportunities. It allows you to identify not only who visits your website but also who makes purchases, their demographic details, and new audience segments that resemble your ideal customers. By developing intricate audience profiles informed by user behavior and the routes they take to your store, our solution guarantees that your marketing campaigns are both focused and pertinent, significantly enhancing your outreach strategies. Additionally, our analytics capabilities enable ongoing refinement of your audience targeting and marketing success, ensuring that you remain ahead in a competitive landscape. Ultimately, this platform serves as a vital tool for transforming marketing efforts into measurable results.

Grow your audience and increase traffic while improving user experiences to enhance revenue through strategic utilization of first-party data. Consolidate all audience insights using a single sign-on to facilitate meaningful, personalized interactions that deliver value at every engagement. By examining collected user engagement metrics through a cohesive dashboard, you can uncover critical insights about your audience. Utilize our cutting-edge AI technology to enhance interaction on your site, turning occasional visitors into dedicated members by building a first-party identity and nurturing a stronger relationship with your users. Effortlessly connect with your existing identity management framework or take advantage of the integrated password-less SSO for smooth access management across various paid channels. Start gathering first-party data carefully, ensuring that you receive clear consent from consumers before using their information. Initiate focused one-to-one marketing campaigns and offer customized recommendations based on user behaviors and the insights derived from your first-party data. This approach not only boosts user satisfaction but also cultivates a more committed customer base over time, ultimately leading to sustained business growth. Additionally, by continuously refining your data strategies, you can adapt to changing market trends and consumer preferences, further solidifying your competitive advantage.