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What is Kernel AI?

Kernel is a groundbreaking AI platform designed to enhance revenue operations (RevOps) by transforming how B2B companies manage and utilize their account data. Its modular AI solutions seamlessly integrate with complex enterprise CRMs, providing users with essential tools for maintaining data hygiene and enrichment, ensuring both the reliability and integrity of their information. With the AI-driven account research and prioritization feature, Kernel organizes and enriches accounts according to specific data metrics that align with your ideal customer profile. Additionally, the Total Addressable Market (TAM) account sourcing module uncovers and adds high-value accounts that may not be present in your CRM, expanding your market reach. By replacing conventional static data providers, Kernel facilitates thorough account research, preserves data cleanliness, and generates customized tiered lists, allowing RevOps teams to focus on strategic initiatives rather than data management. This innovative approach not only boosts operational efficiency but also enhances decision-making capabilities through superior data insights, ultimately positioning businesses for sustained growth and success. As a result, organizations can better respond to market dynamics and refine their revenue strategies.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Outreach
HubSpot CRM
HubSpot Customer Platform
LeanData
Microsoft Dynamics 365
SAP CRM
Salesforce
Snowflake

Integrations Supported

Outreach
Google Workspace
Microsoft 365
Okta
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Kernel AI

Date Founded

2023

Company Location

United States

Company Website

www.kernel.ai/

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Revenue Operations

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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