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What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

What is D&B Rev.Up ABX?

D&B Rev.Up stands out as the revolutionary RevTech platform that B2B marketers are excited to embrace. Its flagship offering, D&B Rev.Up ABX, equips businesses with the tools needed to enhance revenue through consolidated data, targeted audience outreach, and personalized interactions across multiple channels, while also providing the ability to measure performance effectively. This capability is supported by our advanced Customer Data Platform (CDP), which integrates effortlessly with your current Martech or Salestech solutions, allowing you to circumvent the limitations of yet another technology silo. For instance, Citrix utilizes Dun & Bradstreet to refine the targeting methodologies of its marketing and sales teams, enabling them to engage with the right accounts using tailored messaging, which significantly boosts pipeline expansion and deal values. Likewise, LiveRamp aimed to enhance its reach; through the adoption of Dun & Bradstreet, they have successfully expanded their account landscape and initiated cohesive, targeted campaigns directed at pivotal accounts. By offering your audiences curated and relevant experiences, you can consistently provide value across a variety of platforms, including display advertising, social media, email, and search engines, which ultimately helps in winning their loyalty. With D&B Rev.Up at your disposal, your marketing initiatives will not only achieve effectiveness but will also deeply resonate with the audience you aim to engage. In a competitive landscape, leveraging such innovative solutions can set your business apart and drive sustained growth.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$12,000/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.dnb.com/products/marketing-sales/dnb-rev-up-cloud/rev-up-abx.html

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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