Kochava Reviews & Ratings

Kochava

4.5 out of 5 stars
CPV Lab Pro Reviews & Ratings

CPV Lab Pro

5.0 out of 5 stars

Ratings and Reviews 4 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 4 out of 5 stars
design 4 out of 5 stars
support 4.5 out of 5 stars

Ratings and Reviews 2 Ratings

Total 5 out of 5 stars
ease 5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 5 out of 5 stars

Alternatives to Consider

  • TrafficGuard Reviews & Ratings
    4.7 out of 5 stars 89 Ratings
    Company Website for TrafficGuard
  • Admiral Reviews & Ratings
    4.8 out of 5 stars 74 Ratings
    Company Website for Admiral
  • Bluepear Reviews & Ratings
    4.8 out of 5 stars 74 Ratings
    Company Website for Bluepear
  • Hightouch Reviews & Ratings
    4.6 out of 5 stars 520 Ratings
    Company Website for Hightouch
  • Captain Compliance Reviews & Ratings
    4.6 out of 5 stars 337 Ratings
    Company Website for Captain Compliance
  • CTM Reviews & Ratings
    4.5 out of 5 stars 939 Ratings
    Company Website for CTM
  • D&B Connect Reviews & Ratings
    4.1 out of 5 stars 189 Ratings
    Company Website for D&B Connect
  • Fraud.net Reviews & Ratings
    4.7 out of 5 stars 57 Ratings
    Company Website for Fraud.net
  • Sage Intacct Reviews & Ratings
    4.3 out of 5 stars 8,836 Ratings
    Company Website for Sage Intacct
  • ActiveCampaign Reviews & Ratings
    4.4 out of 5 stars 17,400 Ratings
    Company Website for ActiveCampaign

What is Kochava?

Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

What is CPV Lab Pro?

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Instagram Ads
Meta Ads
Outbrain
Snapchat Ads
Taboola
TikTok Ads
Google Play
Liftoff
MNTN
QuanticMind
Reddit Ads
Roku Advertising
SplitMetrics Optimize
Spotify
Uber
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Facebook Ads
Google Ads
Instagram Ads
Meta Ads
Outbrain
Snapchat Ads
Taboola
TikTok Ads
Mondiad

API Availability

Has API

API Availability

Has API

Pricing Information

FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.

Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version
Free Trial Offered?

Pricing Information

$47 per month
Monthly plans start at $47/mo.
Yearly plans are available, with a big discount (pay only 10 months out of 12).
Also, there is a lifetime plan available.
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Kochava

Date Founded

2011

Company Location

United States

Company Website

www.kochava.com

Company Facts

Organization Name

CPV Lab Pro

Date Founded

2018

Company Location

Romania

Company Website

cpvlab.pro/

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing

Ad Fraud Detection

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment

Consent Management Platforms

CCPA Compliance
GDPR Compliance

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Analysis

Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Security

GDPR Compliance

Consent Management

Identity Resolution

Not specified

Link Management Tools

Campaign Management
Channel Attribution
Link Analytics
Partner Management
Retargeting
URL Shortener

Marketing

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Segmentation
Website Visitor Tracking

Marketing Planning

Media Planning
Predictive Analytics
Spend Management

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling

Social Media Marketing

Conversion Tracking
Customer Targeting

Subscription Management

Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Usage Tracking/Analytics

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking

Categories and Features

AB Testing

Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys

Affiliate

Affiliate Tracking
Commission Management
Coupon Management
Fraud Detection

Campaign Management

Channel Management
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
ROI Tracking

Performance Marketing

Not specified

Popular Alternatives

WonderPush Reviews & Ratings

WonderPush

4.9 out of 5 stars

Popular Alternatives

wecantrack Reviews & Ratings

wecantrack

4.8 out of 5 stars
Trackier Reviews & Ratings

Trackier

CloudStuff Technology Pvt Ltd
Trackier Reviews & Ratings

Trackier

CloudStuff Technology Pvt Ltd
AdsBridge Reviews & Ratings

AdsBridge

AdsBridge Global