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What is Konnect Insights?

Harness the power of Konnect’s Listening tool to engage with a myriad of discussions across various online platforms and social media, allowing you to uncover valuable insights regarding customer sentiments about your brand, competitive dynamics, industry movements, and the success of your marketing campaigns. By keeping a close watch on all pertinent dialogues that influence your business on the web and social channels, you can effectively connect with your audience through their preferred mediums. Implement advanced automated workflows and CRM systems to route conversations to the right teams, thereby enhancing response efficiency and enabling a thorough evaluation of your efforts. Konnect Insights Social CRM further enriches customer experience with its visually engaging dashboards and business intelligence tools that illuminate your online reputation and social media standing. You'll gain in-depth visibility into your share of voice, sentiment assessments, media type classifications, and metrics from various social platforms for both your brand and your competitors, alongside comprehensive reports detailing response times and other essential performance metrics. By utilizing these insights, you can fine-tune your strategic approaches, foster deeper customer relationships, and ultimately propel your organization toward superior results. Additionally, this data-driven methodology empowers you to stay ahead in a rapidly evolving market landscape, ensuring that your brand remains responsive and relevant.

What is Blinkfire Analytics?

Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotter™ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape.