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What is Kreato CRM?

Kreato boosts sales effectiveness through its advanced Sales CRM Platform, powered by the cutting-edge Sales Acceleration AI called Axlerate. This indispensable Sales CRM provides sales teams with crucial resources for successful sales execution, offering features for managing the sales pipeline, developing engagement strategies, and automating various tasks. Simultaneously, Axlerate AI enhances the decision-making capabilities and operational efficiency of sales teams throughout the entire LOC (Lead-Opportunity-Closure) sales cycle, allowing for quicker and smarter sales strategies. It automatically enriches customer profiles with important details and optimizes lead distribution by intelligently directing incoming leads to the right sales representatives. Additionally, it effectively captures new leads from multiple channels, such as web forms, landing pages, emails, phone calls, and chat interactions, while also assigning tasks to sales representatives based on changes in pipeline events and status updates. The platform is further equipped to automatically generate and send regular reports to management, as well as to facilitate the delivery of personalized email sequences to customers based on predetermined schedules. Ultimately, this extensive array of tools is meticulously crafted to enable sales teams to maximize their performance and achieve their goals. With such powerful resources at their disposal, sales professionals can navigate challenges with confidence and drive their success to new heights.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Mailchimp Transactional Email (Mandrill)
MyOperator
Plivo
SendGrid
Unbounce

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

$25 per month
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Kreato

Date Founded

2017

Company Location

United States

Company Website

www.kreatocrm.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

AI CRM

Not specified

CRM

Internal Chat Integration
Lead Scoring
Mobile Access
Segmentation
Territory Management

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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