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What is Kritter?
A comprehensive advertising solution that combines features of an ad server, ad exchange, SSP, and DSP is designed to elevate your marketing approach. This platform enables the use of diverse location parameters such as country, city, latitude and longitude, and IP ranges to achieve targeted advertising. You can efficiently manage your campaigns by planning the specific days and times they will run. Engage your audience across both websites and mobile applications, or choose one platform depending on your strategy. Reconnect with users who have previously expressed interest in your offerings to deepen brand loyalty. When user data is accessible from publishers or exchanges, you can accurately focus on the right demographic groups. Gaining insights about users' device brands, models, and operating systems can greatly enhance your audience identification process. Utilize industry-standard categories that reflect user interests to uncover potential clients who resonate with your products. Additionally, you have the option to create customized ad categories for more effective audience segmentation and engagement. Select from an array of ad formats, including static, animated, expandable, interactive, and interstitial banners, to suit your campaign needs. Tailor advertisements for your app wall, content wall, content stream, and newsfeed to improve user experience significantly. You can also integrate video ads directly or layer them in-stream using VAST tags, creating exciting advertising possibilities. By incorporating in-banner video, you can further maximize your revenue potential while effectively engaging with your audience. The adaptability of this platform allows for creative advertising strategies that can evolve based on your unique requirements, ensuring your campaigns remain fresh and impactful. This flexibility empowers marketers to continuously refine their approaches, keeping pace with the ever-changing landscape of digital advertising.
What is Connected-Stories?
The Connected-Stories Journey Designer is an easy-to-use visual platform that facilitates the development of non-linear advertising sequences via a simple drag-and-drop method, making it easier than ever to tailor content to individual preferences. Users have the flexibility to either build their campaigns from scratch with numerous personalization features or utilize pre-designed optimized journeys that help keep their advertisements relevant to the desired audience. In addition, the Connected-Stories Data Visualization Dashboard equips media and analytics teams with valuable insights into user interactions with ads, showcasing real-time engagement metrics, consumer journey patterns, and the interconnectedness of various content elements, all vital for thorough campaign assessments. Moreover, Connected-Stories Studio enables creative professionals to quickly design engaging and interactive advertisements, thanks to its user-friendly interface and extensive array of widget templates that allow for total creative expression while simplifying the overall development workflow. This suite of tools significantly boosts the effectiveness of ad production, ensuring that viewer engagement and relevance are enhanced, ultimately leading to more successful marketing outcomes. With such a comprehensive set of features, businesses can fully leverage the power of personalized advertising to connect with their audience.
Integrations Supported
Omnicomm Online
API Availability
Has API
API Availability
Has API
Pricing Information
$5,000
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Kritter Software Technology
Date Founded
2013
Company Location
India
Company Website
kritter.in/ad-trading-stack
Company Facts
Organization Name
Connected-Stories
Date Founded
2011
Company Location
Italy
Company Website
www.connected-stories.com/solution
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization