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What is LeadSift?

LeadSift, a provider of intent data for B2B companies, assists businesses in pinpointing and prioritizing the prospects and accounts they should focus on. By leveraging millions of unstructured public web data points, we identify individuals who show increased interest in competing and relevant topics. After recognizing a potential signal, we employ an intricate mapping technique to uncover the identities of these prospects and analyze their work environments for relevance. Ultimately, this process yields contacts who have been actively exploring a particular company or subject matter. The insights generated by LeadSift enable organizations to enhance their advertising expenditures, marketing nurturing initiatives, and sales outreach strategies effectively. With our data-driven approach, businesses can make more informed decisions and improve their overall engagement with potential clients.

What is D&B Lattice?

D&B Lattice, formerly recognized as Lattice Engines, highlights that effective Account-Based Marketing (ABM) strategies require the capability to collect and systematically arrange extensive data, categorizing it by account, buying center, and contact hierarchies. This organization empowers teams to create targeted campaigns that significantly appeal to both prospects and current customers. Marketers are increasingly utilizing AI technology to predict potential buyers, their likely purchases, and the optimal timing for these transactions. This method goes beyond simple account scoring; it also identifies the formation of buying committees, assesses the purchasing process stage, and presents the most appropriate offers. Campaigns tailored to individual preferences boast engagement rates that are twice as high and closing rates that are three times greater than conventional campaigns. By harnessing AI-driven insights, marketers can craft specific messaging for each persona within key accounts, enabling activation across various channels. Ensuring the success of any ABM program necessitates the secure and responsible management of customer information, which mandates a comprehensive evaluation of the policies governing all technological solutions to guarantee compliance with GDPR and other pertinent regulations. Furthermore, upholding stringent data security measures not only builds trust with clients but also amplifies the overall effectiveness of marketing initiatives, leading to more fruitful outcomes. Ultimately, a commitment to data integrity and security is fundamental for cultivating long-lasting relationships with customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
Salesforce
BambooBox
Eloqua
HubSpot CRM
HubSpot Customer Platform
Metadata.io
Pipedrive
Rippling
Salesforce Marketing Cloud Account Engagement
Triblio
Unified.to
Zymplify

Integrations Supported

Adobe Marketo Engage
Salesforce
BambooBox
Eloqua
HubSpot CRM
HubSpot Customer Platform
Metadata.io
Pipedrive
Rippling
Salesforce Marketing Cloud Account Engagement
Triblio
Unified.to
Zymplify

API Availability

Has API

API Availability

Has API

Pricing Information

$1500/Month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LeadSift

Date Founded

2012

Company Location

Canada

Company Website

leadsift.com

Company Facts

Organization Name

Dun & Bradstreet

Date Founded

1841

Company Location

United States

Company Website

www.lattice-engines.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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