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What is LeadSift?

LeadSift, a provider of intent data for B2B companies, assists businesses in pinpointing and prioritizing the prospects and accounts they should focus on. By leveraging millions of unstructured public web data points, we identify individuals who show increased interest in competing and relevant topics. After recognizing a potential signal, we employ an intricate mapping technique to uncover the identities of these prospects and analyze their work environments for relevance. Ultimately, this process yields contacts who have been actively exploring a particular company or subject matter. The insights generated by LeadSift enable organizations to enhance their advertising expenditures, marketing nurturing initiatives, and sales outreach strategies effectively. With our data-driven approach, businesses can make more informed decisions and improve their overall engagement with potential clients.

What is Equifax B2B Marketing Compass?

Gaining a deep understanding of your customers, prospects, and the broader market environment enables more targeted audience engagement and aligns products and services more effectively. The B2B Marketing Compass serves as a powerful tool to enhance your market insights, allowing for the enrichment and analysis of business customer data, which aids in developing strategic information across vital areas such as creating ideal customer profiles, market segmentation, and identifying penetration opportunities, as well as curating new prospect lists. This comprehensive resource not only provides current marketing intelligence regarding your business clientele and leads but also offers detailed marketing analytics, which empowers you to refine your approach in reaching qualified and lucrative audiences. By making use of these valuable insights, you can greatly enhance your marketing return on investment, expand your market footprint, and drive revenue growth while simultaneously reducing potential risks. Ultimately, leveraging the B2B Marketing Compass equips your business for ongoing success within a competitive marketplace, ensuring you stay ahead of the curve. By staying attuned to market shifts and customer needs, you can adapt your strategies for sustained relevance and impact.

Media

Media

Integrations Supported

ABLE Platform
Adobe Marketo Engage
BambooBox
FirstClose
Flosum
HubSpot CRM
HubSpot Customer Platform
LendingWise
Metadata.io
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Triblio
Unified.to
Zymplify

Integrations Supported

ABLE Platform
Adobe Marketo Engage
BambooBox
FirstClose
Flosum
HubSpot CRM
HubSpot Customer Platform
LendingWise
Metadata.io
Pipedrive
Salesforce
Salesforce Marketing Cloud Account Engagement
Triblio
Unified.to
Zymplify

API Availability

Has API

API Availability

Has API

Pricing Information

$1500/Month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LeadSift

Date Founded

2012

Company Location

Canada

Company Website

leadsift.com

Company Facts

Organization Name

Equifax

Date Founded

1899

Company Location

United States

Company Website

www.equifax.com/business/b2b-marketing-compass/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

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