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What is Leadenhancer?

Leverage our data to discover new leads, update contact information in your CRM, and create well-defined account segments for focused advertising or customized web content. By analyzing B2B site traffic and collecting visitor data directly from your website, you can gain essential insights into your target audience, enhancing your marketing initiatives. Once you have segmented and qualified these website visitors, they can be converted into valuable leads, allowing you to time your sales efforts more effectively. Additionally, Leadenhancer offers smooth integration with your current systems, as it connects with third-party applications via standard methods or OpenAPI. This makes it simple to transfer leads to your CRM or ERP systems, utilize scoring and tracking metrics in your marketing automation, and send your refined Leadenhancer segments to your advertising servers or Data Management Platforms (DMP). The seamless integration not only streamlines your workflow but also amplifies your overall marketing strategy, ultimately maximizing both your outreach and potential for conversions while enabling a data-driven approach to sales and marketing.

What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Media

Media

Integrations Supported

Integrations Supported

APIANT
CaliberMind
Dataddo
Gravity Forms
InsideSales Playbooks
Integry
Ion
LiveChat
Macaw AMS
NetSuite CRM
ON24
OptiMonk
Peaka
Salesforce
Sugar Sell
SurveyMonkey
SyncApps
Unbounce
Visual Visitor
Zoho CRM

API Availability

API Availability

Pricing Information

$89 per month
Free Trial Offered?

Pricing Information

$900.00/month
Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users).
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Leadenhancer

Date Founded

2014

Company Location

Sweden

Company Website

www.leadenhancer.com

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Pageview Tracking
User Interaction Tracking

Categories and Features

AI Marketing

Not specified

AI Marketing Agents

Not specified

eCommerce Marketing

Not specified

Email Marketing

Not specified

Email Template Design

Not specified

Employee Advocacy

Not specified

Landing Page

Not specified

Lead Generation

Not specified

Lead Scoring

Not specified

Marketing Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

Not specified

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