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What is LeadTrax?

Transform your leads into revenue throughout every step of the sales process. Fine-tune every element of your lead generation approach, including acquisition, distribution, the sales cycle, and follow-up procedures. Ensure complete visibility into the performance of both your sales team and business partners, enabling you to assess their success with leads effectively. Track the profitability linked to each lead source, sales representative, and branch location. Effortlessly consolidate all your lead sources into one cohesive platform using our Lead Capture API and sophisticated email parsing technology. Our system works harmoniously with your company’s website, as well as platforms such as Zillow, Buyside, ReadyChat, Realtor.com, Homes.com, and many other lead generation allies. Automatically route leads to sales agents using round robin or broadcast assignment methods, and set deadlines for lead acceptance to streamline the process. Furthermore, monitor acceptance times, multiple inquiries, and a wide range of additional metrics to significantly improve overall productivity and effectiveness. This comprehensive approach will not only boost your sales but also enhance team accountability and performance across the board.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

Zillow
realtor.com

Integrations Supported

Anura.io
AnyTrack
CAKE Guest Manager
CTM
Call Sumo
Contact Cloud
Docyt
Flows
IPQS Device Fingerprinting
IPQualityScore
Invoca
PalDock
Publisher Discovery
QuickBooks Online
TrackDrive

API Availability

API Availability

Pricing Information

$299 per user per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

LanTrax

Company Location

United States

Company Website

lantrax.com/leadtrax/

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Lead Management

Activity Tracking
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Lead Capture

Dashboard
Lead Distribution

Lead Generation

Lead Capture
Lead Database Integration

Lead Management

Campaign Management
Lead Capture
Source Tracking

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking

Performance Marketing

Not specified

Referral

Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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