Ledn vs. ALEX

Figure Markets is a next-generation crypto platform that unites the best of DeFi and TradFi into one secure, transparent ecosystem. Buy, sell, and borrow crypto assets like BTC, ETH, and SOL all while maintaining full control with a self-custody-first model. Enter to win $25k USDC when you use Democratized Prime and earn up to 9% yield just for being in the lending pools! Get $200 when you trade on the Figure Market's Crypto Exchange where it's ZERO trading fees, built on the Provenance blockchain for fast execution, deep liquidity, and decentralized custody. Need cash without selling your crypto? Instantly unlock liquidity with Crypto-Backed Loans against BTC, ETH, or SOL with industry low rates starting from 8.91% APR, with no hard credit checks, no prepayment penalties, and 12 month terms. Keep your crypto, get your cash! Grow your holdings with high-yield options: Demo Prime: Earn up to 9% APY! YLDS Stablecoin: Earn 3.8% yield with the first SEC-regulated, yield-bearing stablecoin—adding trust and compliance to DeFi income. Why Figure Markets Stands Out: Zero trading fees to maximize your returns. Self-custody by design — you hold your keys, you hold your crypto. Regulatory compliance for greater security and stability. Real-world asset integration bridges blockchain with traditional finance. Instant crypto-backed loans offer flexible, non-destructive liquidity. Whether you're an investor, trader, or seeking passive income opportunities, Figure Markets offers a faster, smarter, and more secure way to manage and grow your portfolio. It's the platform where traditional finance and decentralized finance converge — putting the power back in your hands.

YouHodler is a fintech company bridging the gap between traditional finance and crypto. We are dedicated to providing secure and innovative financial solutions to customers from over 100 countries Crypto loans enable you to use your digital currency as collateral for generating cash. You receive 90% of the value of 30+ of the most popular cryptocurrencies. You can start with $100 and earn money with immediate withdrawals at bank accounts or credit cards. You can borrow using USD, EUR, CHF, or GBP. YouHodler gives you the ability to exchange fiat or cryptocurrency. An application takes you through the conversion process to get your funds fast. YouHodler pays up to 20% annually with weekly payouts by turning crypto assets into a yield account. Yield is paid every week into your crypto wallet. Those who like to buy and hold cryptocurrency find this beneficial for increasing their income and total returns. YouHodler's Cloud Miner offers a simple, gamified way to earn real Bitcoin without using your device's computing power, allowing users to mine with ease and access rewards effortlessly.

Nexo stands out as a leading digital asset wealth platform, aimed at enabling clients to enhance, manage, and secure their cryptocurrency investments. Our goal is to spearhead the future of wealth creation by prioritizing customer success and offering customized solutions that foster lasting value, complemented by round-the-clock client support. Recognizing that wealth accumulation is not a universal approach, Nexo empowers you to decide the trajectory of your asset growth. Whether you prefer the freedom of flexibility or the assurance of higher fixed returns, your aspirations dictate your path. With our Flexible Savings, you can earn daily compounding interest on your crypto and stablecoins, enjoying the freedom to spend, trade, or withdraw at any time while receiving up to 14% annual interest. For those inclined towards a more stable investment, Fixed-term Savings can yield an impressive annual interest rate of up to 16%, catering to your long-term financial goals. At Nexo, we believe that your cryptocurrency should flourish in tandem with your ambitions. Furthermore, we are committed to helping you maximize the potential of your portfolio. Why liquidate your digital assets and forfeit potential gains when you can utilize them instead? With Nexo’s crypto Credit Line, you can access liquidity without parting with your coins, enhancing your purchasing power with interest rates starting as low as 2.9%. Take control of your financial future and build your wealth on your own terms with Nexo, where your goals shape your investment journey.

Coinbase is recognized as the most user-friendly platform for acquiring, trading, and managing your cryptocurrency portfolio. To sweeten the deal, new users can begin their crypto adventure with a $20 Bitcoin bonus upon signing up, after they make their first $20 purchase. Dive into the complexities of various cryptocurrencies while also having the chance to experiment with them firsthand. With its multifaceted features, Coinbase is an excellent entry point for anyone eager to start trading. You can seamlessly buy and sell popular digital currencies while tracking them all from a single dashboard. Moreover, you can implement a gradual investment strategy by setting up recurring purchases on a daily, weekly, or monthly schedule. For greater peace of mind, users have the option to safeguard their assets in a secure vault that includes time-locked withdrawals. Keep abreast of market developments through the Coinbase mobile app, which is accessible on both Android and iOS platforms. Most digital currencies are stored offline, enhancing their protection. Furthermore, cryptocurrency held on Coinbase servers is backed by extensive insurance to further ensure its safety. Catering to a broad spectrum of well-known digital currencies, Coinbase proves to be a flexible option suitable for investors of all levels. This platform not only empowers beginners but also offers advanced tools for experienced traders looking to optimize their strategies.

Zengo stands out as the sole self-custodial wallet that eliminates the risks associated with seed phrase vulnerabilities. What accounts for Zengo's trust among over a million users? It's simple: not a single Zengo wallet has been compromised or hacked. Your crypto wallet is both safe and secure: Say goodbye to the anxiety of misplacing your seed phrase. Thanks to Zengo's cutting-edge cryptography, you won't have to manage a seed phrase at all. The process of signing blockchain transactions is shared between us and our users, ensuring that neither party has access to the other's confidential information. Experience the only non-custodial wallet that guarantees you won't lose your seed phrase. Enjoy effortless buying, selling, exchanging, and earning: You can easily purchase, sell, and trade using various payment options such as PayPal, bank transfers, credit or debit cards, Apple Pay, or Google Pay. Zengo supports six blockchains, four layer 2 solutions, and a multitude of crypto assets. Your wallet is fully recoverable: Our innovative 3FA recovery system, combined with 3D FaceLock technology, allows you to regain access to your wallet on any smartphone or tablet, ensuring you never lose your crypto access again. Exceptional 24/7 support: We recognize that navigating the world of cryptocurrency can be challenging. This is why we offer seamless communication, allowing you to reach out to us anytime you need assistance through the app, day or night. Additionally, our dedicated team is always ready to help you with any queries or concerns you may have.

LoanPro is a core lending software designed to facilitate loan servicing, empowering users to drive financial innovation with the necessary technology for their lending initiatives. By utilizing its proprietary API, LoanPro seamlessly integrates with existing software systems, promoting the use of additional integrations to streamline and automate various processes, ensuring that every element of the loan lifecycle is efficiently managed from one central location. The platform's adaptability enables users to swiftly adjust to emerging lending types and industry trends without the need for a complete overhaul, allowing them to maintain a competitive edge. With features like real-time database access and process automation, along with the capability to develop and manage multiple lending products on a single platform, LoanPro equips innovators with the vital resources needed to bring their ambitious ideas to fruition. This comprehensive approach helps clients not only to keep pace with the evolving financial landscape but also to lead in their respective sectors.

CREDITONLINE is a comprehensive software solution designed to streamline the operations of the loan industry. It facilitates seamless connections among various stakeholders within a cutting-edge lending ecosystem. Our offerings have been crafted through extensive collaboration with seasoned software developers and lending professionals boasting over a decade of experience in financial technology. This platform is ideally suited for retailers, alternative lending institutions, and financial organizations alike. With our forward-thinking technology and reliable partnerships, expanding your services and attracting more clients becomes simple, efficient, and affordable. This capability empowers your business to thrive and rejuvenate throughout any phase of its operational journey. CREDITONLINE stands out as the premier option for optimizing activities such as Loan Origination, Leasing, and Refinancing, ensuring that your enterprise remains competitive and agile in a dynamic market. By choosing CREDITONLINE, you're not just investing in software; you're securing a partner for sustainable growth and innovation.

LendingPad is an enterprise-grade, cloud-based loan origination solution (LOS) crafted to advance mortgage lending for banks, credit unions, brokers, and lenders. Developed by seasoned mortgage experts, the system prioritizes rapid processing, transparency, and intuitive usability—empowering teams to expedite closings and enhance the borrower journey. This platform brings together essential workflows, streamlines repetitive processes, and upholds compliance using a robust, API-centric design. By minimizing operational slowdowns and making daily tasks easier, LendingPad lets mortgage professionals dedicate more time to client service rather than administrative duties. Its adaptable framework supports institutions of any size in responding swiftly to shifts in the market, regulatory updates, and new business strategies.

ZenTreasury is an all-in-one cloud-based platform designed for modern finance teams who need full control over IFRS 16 lease accounting and treasury operations. Whether you manage a few dozen or several thousand contracts, ZenTreasury replaces manual spreadsheets with automation, compliance, and real-time visibility. Lease Accounting Capabilities: Full IFRS 16 compliance Automated classification, reassessment, and modifications Accurate journal entries and disclosure reports Multi-currency and multi-entity support Cost center allocations and optional asset-level tracking Role-based access control with detailed audit trails Rapid onboarding with an intuitive user experience Treasury Features: Centralized register for loans, guarantees, FX trades, and derivatives Cash flow forecasting and liquidity planning Treasury accounting entries Internal loan and interest rate management Simplified approvals and process workflows ZenTreasury supports seamless integration into your existing system landscape, helping you maintain accurate records and ensure financial transparency without the complexity of traditional ERP modules. The platform is hosted on enterprise-grade cloud infrastructure with strict security controls, supporting companies in regulated industries and high-growth environments. It is scalable, fast to implement, and backed by expert support. Trusted by enterprises worldwide, ZenTreasury is used across industries and regions by organizations looking to digitize financial operations, reduce compliance risk, and gain better insight into lease liabilities and financial instruments. Whether your priority is automating IFRS 16 reporting or improving treasury control, ZenTreasury delivers a complete solution to modernize your finance function with confidence.

Bravo Store Systems — Built by Pawnbrokers, for Pawnbrokers With roots spanning five generations of pawnbroking, Bravo Store Systems builds software that powers the modern pawn business—fast, compliant, and connected. Created by pawnbrokers who know the realities of the counter, Bravo is more than a point-of-sale—it’s a platform designed to simplify work, protect profits, and keep every transaction audit-ready. Thousands of pawn and FFL operators trust Bravo every day to manage loans, buys, sales, and compliance with unmatched accuracy. The system unites everything—counter operations, eCommerce, reporting, and customer engagement—into one seamless experience. Key Advantages: • Predictive Pricing Estimator: Consistent, data-backed valuations that protect margins and reduce debate at the counter. • Task Manager: Replaces endless reports with role-based tasks that save 15–20 hours a week while ensuring nothing is missed.* • Compliance Confidence: e4473 validation at save, instant A&D posting, and digital retention—making your store audit-ready 24/7. • MobilePawn App: Customers can renew, make payments, and shop online anytime—keeping your store connected beyond the counter. • Pickup-First eCommerce: List once, sell in-store—driving visibility without losing foot traffic. Bravo helps you spend less time managing software and more time serving customers, growing revenue, and protecting your FFL and pawn license with confidence. From single-store independents to multi-store enterprises, Bravo delivers the ROI, reliability, and innovation today’s pawnbrokers need to stay ahead. Bravo Store Systems — Run faster. Lend smarter. Stay audit-ready 24/7.