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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is 42?

42 is a comprehensive omnichannel analytics and reporting platform tailored specifically for the retail sector. Our team of retail specialists integrates data from a multitude of sources, including point-of-sale systems, e-commerce platforms, and enterprise resource planning (ERP) software, along with wholesale reporting data. With 42, industry leaders, merchants, buyers, and sellers can gain valuable insights to drive business growth by leveraging extensive big data analytics, featuring over 100 bespoke retail metrics. Since our inception in 2013, we have developed customized solutions for retailers of every scale, accommodating various channel mixes and data source configurations. 42 has earned numerous accolades, including the LVMH Innovation Award and the Innovation Award at the Canadian Fashion Designers Awards, and we are proudly supported by Y Combinator. Explore our offerings at www.42technologies.com and take the first step toward transforming your retail analytics. Our commitment to innovation ensures that your business stays ahead in a competitive landscape.

Media

Media

Integrations Supported

Klaviyo
Lightspeed Retail
Magento
Shopify
Canopy
Cordial
Domo
Dropbox
Facebook
Google Ads
Heartland Retail
HubSpot Customer Platform
Iterable
MyGuestlist
MySQL
Retail Pro
Revel Systems
Shopify POS
VidCorp
X (Twitter)

Integrations Supported

Klaviyo
Lightspeed Retail
Magento
Shopify
Canopy
Cordial
Domo
Dropbox
Facebook
Google Ads
Heartland Retail
HubSpot Customer Platform
Iterable
MyGuestlist
MySQL
Retail Pro
Revel Systems
Shopify POS
VidCorp
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1000/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

42 Technologies

Date Founded

2013

Company Location

United States

Company Website

42technologies.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Apparel Management

Billing & Invoicing
Catalog Management
Inventory Management
Materials Management
Order Management
Product Management
Production Management
Purchasing
Returns Management
Shipping Management
Supplier Management
Supply Chain Management
Time and Action (TNA) Calendar
Warehouse Management

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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