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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is Black Tiger?

Imagine a Customer Data Platform (CDP) specifically designed to meet your unique requirements, effectively supporting your goals in marketing, sales, and post-sale efforts, all driven by reliable, compliant, and real-time data. This all-encompassing 360° view of your customers provides immediate access to their complete history, encompassing profile information, contact details, interaction logs, purchase records, and any active offers. By unifying all customer engagements with your brand into a single, user-friendly interface, you can significantly improve your strategies for fostering customer relationships and engagement. To realize this comprehensive perspective, we compile and integrate your entire customer data into one consolidated repository, regardless of the diversity or volume of data sources. With over three decades of experience in data quality, we ensure that every piece of information—including names, addresses, phone numbers, emails, loyalty card details, preferred retailers, and purchase history—is carefully reconciled. This enables you to seamlessly send emails, SMS messages, or promotional campaigns, utilizing our query tool to craft specific target audiences and deliver tailored communications, no matter how extensive your data set is. In essence, this efficient methodology not only enhances operational workflows but also cultivates deeper connections with your customers, ultimately leading to increased loyalty and satisfaction. By leveraging advanced analytics and insights, you can further refine your marketing strategies and drive improved outcomes.

Media

Media

Integrations Supported

Attentive
Cordial
Emarsys
Google Ads
HubSpot CRM
HubSpot Customer Platform
InMoment
Instagram
Lightspeed Retail
LinkedIn
Listrak
Magento
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
Vision6
X (Twitter)

Integrations Supported

Attentive
Cordial
Emarsys
Google Ads
HubSpot CRM
HubSpot Customer Platform
InMoment
Instagram
Lightspeed Retail
LinkedIn
Listrak
Magento
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
Vision6
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

Black Tiger

Company Location

France

Company Website

blacktiger.tech/en/customer-master-data-management/

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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