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What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

What is High Impact Analytics?

An effective and clear analytical framework is fundamental to a successful High Impact brand strategy. Through the use of these analytics, we uncover significant insights related to market dynamics, category performance, and potential areas for growth. Your High Impact sales team demonstrates their expertise, experience, and true passion for brand development as they work to launch your brand into the market. Our strategic consulting at High Impact enables you to identify the essential direction for your brand and the strategies needed to realize that vision. Starting from a foundation of data, our sales and analytics specialists delineate phased growth plans tailored for both emerging and global brands. Once you begin your partnership with High Impact, we adopt a proactive approach instead of waiting for instructions. After enriching our databases with relevant information, we commence our collaboration with a series of structured calls, ensuring that both teams are synchronized and poised to implement our strategy without delay. This cooperative method not only fosters a smooth integration of your brand’s requirements with our strategic insights but also enhances the likelihood of driving substantial success. By prioritizing open communication and collaborative planning, we lay the groundwork for a fruitful partnership.

Media

Media

Integrations Supported

Attentive
Braze
Cordial
Domo
Emarsys
HubSpot CRM
Klaviyo
Lightspeed Retail
Listrak
LiveRamp
Magento
Mailchimp
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
dotdigital Engagement Cloud
me&u

Integrations Supported

Attentive
Braze
Cordial
Domo
Emarsys
HubSpot CRM
Klaviyo
Lightspeed Retail
Listrak
LiveRamp
Magento
Mailchimp
ReSci
Salesforce Agentforce Marketing
Shopify
Tall Bob
Vero
VidCorp
dotdigital Engagement Cloud
me&u

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Company Facts

Organization Name

High Impact Analytics

Date Founded

2010

Company Location

United States

Company Website

highimpactanalytics.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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