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What is LiftLab?

LiftLab is an innovative marketing analytics platform aimed at optimizing media spending and maximizing the effectiveness of advertising through a robust framework of data-centric measurement, modeling, and experimentation. At the core of its offerings lies the "LiftLab Trust Engine," which combines sophisticated econometric modeling, particularly an agile Marketing Mix Model (MMM), with hands-on media experiments such as geo-testing, enabling users to gain transparent and unbiased insights into how each marketing dollar contributes to revenue generation, both in the short term and in terms of long-term brand development and effectiveness. By facilitating the integration of sales data, advertising expenditures, post-purchase surveys, brand-lift evaluations, and attribution metrics from various online and offline channels, LiftLab adeptly assesses incrementality, uncovering the true impact of media investments while moving away from conventional last-click attribution methods and the limited analytics offered by closed-platform ecosystems. This holistic methodology not only enhances decision-making capabilities but also cultivates a more profound understanding of the complex interplay between marketing strategies and overall business growth, ultimately leading to more informed and strategic investments in marketing initiatives. As a result, businesses can navigate the ever-evolving marketing landscape with greater confidence and clarity.

What is INCRMNTAL?

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.

Media

Media

Integrations Supported

Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Facebook
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Kochava
PostgreSQL
Roku Advertising
Singular
Snapchat
TikTok
Unity
X (Twitter)
tvScientific

Integrations Supported

Adjust
Amazon
Amazon S3
AppsFlyer
Branch
Clarisights
Facebook
Funnel
Google Cloud BigQuery
Google Drive
Google Sheets
Kochava
PostgreSQL
Roku Advertising
Singular
Snapchat
TikTok
Unity
X (Twitter)
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$3999
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LiftLab

Date Founded

2018

Company Location

United States

Company Website

liftlab.com

Company Facts

Organization Name

INCRMNTAL

Date Founded

2020

Company Location

Israel

Company Website

incrmntal.com

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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