Line Item vs. Crazy Egg

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.

Creatio is an agentic CRM and workflow platform with no-code and AI at its core, enabling organizations to automate workflows and manage customer relationships with unmatched flexibility and speed. Its intuitive no-code platform—combining visual application design, drag-and-drop process automation, and embedded AI—empowers business users to build and evolve applications of any complexity without heavy IT dependency. Teams can orchestrate both structured and unstructured workflows, leverage real-time analytics, and create dynamic dashboards, all while accelerating development cycles by up to 10×. At the core of the platform are AI agents that can understand context, analyze data, make decisions, and execute tasks across end-to-end workflows. This agentic approach enables organizations to automate not just tasks, but entire business processes—driving higher efficiency, faster time-to-value, and improved business outcomes. Creatio also offers a rich marketplace of pre-built applications, industry workflows, and connectors, allowing organizations to rapidly extend capabilities and adapt to evolving business needs. Built on a modern, AI-native architecture, the platform ensures seamless integration and scalability across the enterprise ecosystem. The Creatio CRM suite unifies marketing, sales, and service on a single platform with embedded AI agents, delivering a cohesive and intelligent customer journey. Organizations can deploy the full suite or individual modules, gaining the flexibility to scale and innovate while maintaining a single source of truth across all customer-facing operations.

Clazar is the leading Enterprise Cloud GTM Platform built to help cloud Go-to-Market teams list, transact, and scale revenue across AWS, Microsoft Azure, and Google Cloud marketplaces. Designed for modern SaaS and enterprise technology companies, Clazar unifies the entire cloud marketplace lifecycle into one powerful system, helping teams close deals faster, eliminate operational bottlenecks, and unlock exponential growth through hyperscaler channels. From compliant marketplace listings to private offer creation, contract execution, usage-based metering, and revenue reconciliation, Clazar automates every step of the cloud sales cycle with zero operational lift. Revenue teams can launch listings in days, generate private offers in minutes, and manage renewals and complex sales motions seamlessly, all from a single platform built for speed and scale. Clazar integrates directly with Salesforce and HubSpot, enabling sellers, partnerships leaders, RevOps, and finance teams to run marketplace and co-sell motions inside the tools they already use. With bi-directional sync between the CRM and cloud partner portals, teams gain real-time visibility into the pipeline, offer stages, billing, payouts, and forecasting. Clazar also empowers organizations to accelerate co-selling with hyperscalers by automating referrals, governance workflows, approval chains, and partner reporting. With embedded automation, advanced analytics dashboards, and enterprise-grade compliance, Clazar helps teams scale marketplace operations confidently without adding headcount. Trusted by 300+ high-growth companies, including Zapier, Supabase, Replit, Pinecone, Perplexity, Confluent, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Project Insight is strategic project, program, and portfolio management software designed to give growing organizations a complete picture of work across departments, teams, and systems. It connects the data behind projects so leaders can make confident decisions about priorities, investments, resources, and delivery. Project Insight provides the connected project data backbone organizations need for accurate executive reporting, financial forecasting, strategic planning, and AI analysis. Leaders can see whether they have enough capacity, understand project costs, and determine whether teams can deliver on their commitments. The platform combines project intake and prioritization, resource planning, scheduling, time tracking, budgeting, approvals, and portfolio reporting. Configurable workflows and multiple project views give teams flexibility while maintaining consistent information for leadership. Native integrations with Jira and Azure DevOps, along with connections to Microsoft, Salesforce, ServiceNow, and HubSpot, help organizations bring information together without replacing the tools their teams already use. Built-in AI capabilities support resource recommendations, capacity forecasting, project template generation, meeting action items, and what-if simulations. Whether building a PMO or scaling an established one, Project Insight offers customizable processes, dedicated onboarding support, and free view-only seats to help organizations grow without losing visibility into their work.

SharpeSoft Estimator is a versatile cost estimation software available in both on-premise and cloud formats, tailored specifically for contractors and subcontractors within the construction sector. This innovative software enables users to streamline the bidding process, evaluate item quantities and prices from several subcontractors and suppliers, and maintain their contractor data, among other functionalities. Additionally, SharpeSoft offers comprehensive tools to facilitate the management of labor, equipment, subcontractor expenses, and bid oversight, enhancing overall project efficiency. Designed to cater to a wide array of sectors, its applications extend to heavy civil, highway and road construction, earthwork, pipeline projects, grading and excavation, and plant operations, ensuring it meets diverse industry needs effectively.

Ask a CFO what the company spent on AI last quarter and you will get a number. Ask which product line it belonged to, whether anyone approved it, or what it earned, and the room goes quiet. FinOpsly was built for that second set of questions. It is an AI Cost Governance platform. AI does not run in isolation, so FinOpsly does not price it in isolation either. A model call pulls warehouse queries, GPU time and storage behind it, and the engineers building the feature are burning licensed seats the whole time. All of that lands in one cost model, mapped to the company's own structure: owner, team, product, business unit, customer. What teams use it for: Pricing a workload before anyone provisions anything. Describe the architecture, get a cost estimate across the stack, and see which assumptions drove it. Compare model options using consumption you have already paid for. Making chargeback something finance trusts. Hierarchies run nine levels or deeper. Tags get standardized across providers that never agreed on a convention. API keys and resources are labeled in bulk from instructions written in ordinary English. Anything still unowned shows up as a dollar figure. Holding the line during the month. Budgets by team, project or key. Anomalies flagged with a root cause and sent to the person responsible. Waste that provider consoles do not catch, found by FinOpsly's own detection models. Idle compute parked on schedules the customer approved, and reversible. Proving the outcome. One chargeback run covering AI, cloud, data and SaaS together. Savings measured against the base-line along with cost-to-serve metrics: cost per active user, per customer served. Customers have moved attributable spend from 68% to 99% inside 90 days and taken a chargeback cycle from 12.4 days down to under one. Built for CIOs, CTOs, FinOps practitioners and the finance teams who sign off on the bill.

Planview ProjectAdvantage (previously known as Sciforma) is a powerful, AI-enabled project portfolio management platform purpose-built to help enterprises transform the way they plan, execute, and scale initiatives. Acting as a unified control center, it consolidates data from projects, programs, and portfolios—offering unparalleled transparency into timelines, budgets, and resource capacity. With real-time dashboards and advanced reporting, organizations can instantly assess project health, anticipate bottlenecks, and make informed, strategic decisions. The platform supports Agile, Waterfall, and hybrid methodologies, giving teams the flexibility to work their way while maintaining centralized governance. PMOs can identify high-value projects through built-in scoring systems and optimize staffing through intelligent forecasting tools. Its extensive integration ecosystem connects with BI, ERP, CRM, and DevOps platforms, ensuring seamless information flow across the enterprise. Planview ProjectAdvantage’s intuitive interface enhances adoption, enabling both technical and non-technical users to collaborate efficiently. The platform also includes out-of-the-box templates for resource management, financial tracking, and strategic goal alignment. Trusted by over 3,000 global customers, including industry leaders like Sopra Steria, Bioaster, and SymphonyAI, ProjectAdvantage drives digital transformation and operational excellence. As part of the Planview ecosystem, it empowers organizations to thrive in a fast-paced, interconnected business environment—turning vision into measurable value.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

Code-Cube.io is an advanced marketing observability platform built to safeguard the accuracy of dataLayers, tags, and conversion tracking across digital environments. It continuously monitors tracking systems to identify issues such as broken tags, missing events, or delayed data collection in real time. By delivering instant alerts, the platform allows teams to resolve problems quickly before they negatively impact campaign performance or analytics reporting. Its automated quality assurance capabilities eliminate the need for manual checks, reducing operational overhead and increasing efficiency. Tools like Tag Monitor provide detailed visibility into tag execution across both client-side and server-side setups, ensuring nothing goes unnoticed. DataLayer Guard enhances this by validating every event, parameter, and value to maintain clean and consistent data streams. The platform supports multi-domain tracking, making it ideal for businesses managing complex digital infrastructures. It helps prevent wasted advertising budgets by ensuring marketing algorithms receive accurate signals for optimization. Code-Cube.io also improves collaboration across teams by offering clear insights into root causes of tracking issues. With enterprise-grade reliability and GDPR compliance, it meets the needs of global organizations. The platform is trusted by leading brands to maintain data integrity at scale. Overall, Code-Cube.io enables businesses to operate with confidence by turning unreliable tracking into a dependable foundation for growth.

While many have ventured into web-to-print solutions, only a select few have managed to craft a truly effective e-commerce strategy. At PageDNA, we go beyond simply providing a digital storefront; we enable your print operations to establish successful e-commerce frameworks. Our platform is designed to increase sales, minimize operational costs, and improve the profitability of your print sales organization. We offer an all-encompassing web-based digital storefront solution, equipped with powerful job management and reporting tools. In today's market, customers demand a sleek and professional look for their storefronts, no matter how they choose to place their orders. Our focus transcends print workflow and ordering automation; we aim to enhance your efficiency while allowing you to save both time and resources. By tailoring your storefront to cater to specific user groups, you can optimize the user experience and simplify navigation. We systematically arrange your products into an easily navigable catalog, ensuring that your branding remains cohesive and professional across all devices, be it desktop or mobile. This meticulous approach can greatly enhance customer satisfaction and foster loyalty, translating into repeat business and long-term success. In essence, we aim to revolutionize your e-commerce presence in the print industry.