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What is LiveIntent?

Partner with like-minded individuals who not only share your aspirations but also possess the skills necessary to help you reach them. Go beyond conventional email marketing and discover a wide array of creative methods that email can provide to boost your business growth, including leveraging first-party data to engage both new and loyal customers while enhancing revenue across email and online channels. Broaden your audience engagement and foster sustainable growth by employing sophisticated targeting and measurement strategies that prioritize human connections. It is essential to optimize the revenue generated from both email and web platforms while ensuring a strong commitment to reader privacy and upholding consent preferences. Integrate diverse identifiers into a unified and dependable marker to improve accuracy throughout the digital ecosystem. Look into ways to connect with genuine, verified individuals, and consider high-quality display and native advertisement purchases that adhere to the standards set on the web. By executing these strategies, you will not only enhance your marketing initiatives but also build a more trustworthy rapport with your audience, ultimately fostering long-term loyalty and engagement. Embracing this holistic approach can lead to innovative solutions that redefine your business's outreach and effectiveness in the digital age.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

DV Publisher Suite
Supermetrics

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Prices based on daily active users

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

LiveIntent

Date Founded

2009

Company Location

United States

Company Website

www.liveintent.com

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Advertising

Not specified

Categories and Features

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