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What is Lookback?

Engage actively with your users to gain insight into their interactions with your application or website. By conducting interviews with participants from various global locations, your team can observe and document valuable insights along with precise timestamps for enhanced analysis. Alternatively, you can invite users to independently complete tasks by providing them with a test link, leading to a collection of recorded sessions that are sent directly to your inbox. This remote user research method is suitable for both mobile and desktop platforms, removing the necessity for any physical connections. You can ask questions, gather authentic feedback, and allow participants to share their screens from anywhere in the world. Effortlessly test any type of website, application, or prototype. Each research initiative comes with a unique LiveShare invite link that can be shared with multiple participants, facilitating extensive outreach. Expand your research efforts beyond conventional environments by capturing the interactions of individuals through their faces, screens, and voices, regardless of their location, thus enriching the scope of your findings. This innovative approach not only boosts user engagement but also cultivates a more profound understanding of user behavior across varied contexts, ultimately leading to improved design decisions. By embracing this methodology, you can refine your offerings to better meet the needs and preferences of your diverse user base.

What is Conversion Crimes?

Retailers often grapple with the issue of declining sales, but the key to understanding the root causes lies in seeking insights from real customers who can identify specific problems. This crucial information can be obtained through the straightforward technique of observation, which is available to everyone. Our dedicated team of testing agents will visit your store, documenting their experiences by recording their screens and narrating their thoughts in real-time. Say farewell to uncertainty and trial-and-error methods! By leveraging data collected from actual users, you can identify the pain points that contribute to lost sales. While their honest feedback may be challenging to digest, it provides critical insights that can drive improvement. These genuine users will thoroughly analyze your store, revealing moments of confusion, frustration, or disorientation that highlight significant obstacles in their shopping experience. After their session, we will provide you with the recorded footage, enabling you to fully understand their perspective. By pinpointing and addressing these challenges, you can refine the purchasing process, which in turn can enhance your conversion rates and boost profitability. Acting on this feedback not only elevates the user experience but also has the potential to make a remarkable difference in your overall financial success. Therefore, embracing customer insights is not just beneficial—it's essential for thriving in a competitive retail environment.

Media

Media

Integrations Supported

CleverX

Integrations Supported

CleverX

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$10 per test
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lookback

Date Founded

2013

Company Location

United States

Company Website

lookback.io

Company Facts

Organization Name

Conversion Crimes

Company Website

conversioncrimes.com

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

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