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What is Lookback?

Engage actively with your users to gain insight into their interactions with your application or website. By conducting interviews with participants from various global locations, your team can observe and document valuable insights along with precise timestamps for enhanced analysis. Alternatively, you can invite users to independently complete tasks by providing them with a test link, leading to a collection of recorded sessions that are sent directly to your inbox. This remote user research method is suitable for both mobile and desktop platforms, removing the necessity for any physical connections. You can ask questions, gather authentic feedback, and allow participants to share their screens from anywhere in the world. Effortlessly test any type of website, application, or prototype. Each research initiative comes with a unique LiveShare invite link that can be shared with multiple participants, facilitating extensive outreach. Expand your research efforts beyond conventional environments by capturing the interactions of individuals through their faces, screens, and voices, regardless of their location, thus enriching the scope of your findings. This innovative approach not only boosts user engagement but also cultivates a more profound understanding of user behavior across varied contexts, ultimately leading to improved design decisions. By embracing this methodology, you can refine your offerings to better meet the needs and preferences of your diverse user base.

What is Hotjar?

Achieve a more profound understanding of your website's user experience without becoming inundated with excessive data. Unlike conventional web analytics tools that primarily concentrate on traffic statistics, they often overlook the genuine actions taken by users—this is where Hotjar proves invaluable. By tracking essential metrics such as Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC), you can gain a more accurate picture of user sentiment. Eliminate guesswork by leveraging Session Recordings to see how users engage with your site, which helps you relate to their difficulties. Analyzing user interactions and asking pertinent questions at key moments can significantly boost engagement levels. Hotjar easily integrates with many popular platforms, simplifying the visualization of user behaviors. This visual display of clicks, taps, and scrolling patterns offers critical insights into what motivates users and their preferences. Moreover, observing actual visitor interactions through recordings allows you to pinpoint specific areas that need enhancement, enabling you to better meet your audience's expectations. In the end, Hotjar equips you with the tools necessary to foster a more user-focused experience, ultimately leading to improved satisfaction and loyalty.

Media

Media

Integrations Supported

Axis LMS
Crowded
Desktop.com
DrapCode
Hello Customer
Hostinger Website Builder
HubSpot CRM
Instapage
Mindspun
Parsey
Podia
Qwilr
Shift
Spree Commerce
Stackreaction
Subbly
Ucraft
Unstack
Visually
Weblium

Integrations Supported

Axis LMS
Crowded
Desktop.com
DrapCode
Hello Customer
Hostinger Website Builder
HubSpot CRM
Instapage
Mindspun
Parsey
Podia
Qwilr
Shift
Spree Commerce
Stackreaction
Subbly
Ucraft
Unstack
Visually
Weblium

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lookback

Date Founded

2013

Company Location

United States

Company Website

lookback.io

Company Facts

Organization Name

Hotjar

Date Founded

2014

Company Location

Malta

Company Website

www.hotjar.com

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Feedback

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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