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What is Loomit?

Loomit is a cutting-edge cloud platform that streamlines ad monetization for mobile publishers, providing them with extensive authority over how ads are delivered, tested, and monetized within their applications, ultimately boosting both revenue and user engagement without necessitating ongoing involvement from engineering teams. By serving as a bridge between the app and various ad mediation platforms, it enables flexible, rule-based monetization tactics, real-time A/B testing, and multivariate evaluations of mediation partners, as well as the ability to create personalized ad experiences tailored to distinct user groups, behaviors, or locations, all of which can be easily modified via an intuitive dashboard without the need for intricate coding. In addition, Loomit empowers publishers with robust ad quality control and audience segmentation tools, allowing them to protect important user segments from intrusive or low-quality ads while simultaneously fostering increased competition and CPM rates for high-value impressions. Moreover, the platform also includes features like automated format switching, which enhances the ad experience further, ensuring that ads remain relevant and engaging for users. This comprehensive approach to ad management enables publishers to maximize their monetization potential while maintaining a seamless user experience.

What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Loomit

Date Founded

2023

Company Location

United States

Company Website

loomit.ai/

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Categories and Features

Categories and Features

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