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What is Lotame?

Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications. Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.

What is 1plusX?

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

Media

Media

Integrations Supported

AT Internet
Acxiom InfoBase
Acxiom Real Identity
Advangelists
Bidtellect
BlueConic
BlueVenn
Celtra
ChannelMix
Cross Pixel
Datastream Group
Eyeota
FreeWheel Beeswax
Gravy Analytics
Lytics
MINT
RudderStack
ShareThis
SiteSpect
Windfall

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Lotame Solutions

Date Founded

2006

Company Location

United States

Company Website

www.lotame.com

Company Facts

Organization Name

1plusX GmbH

Date Founded

2014

Company Location

Switzerland

Company Website

www.1plusx.com

Categories and Features

Data Clean Room

Not specified

Data Exchange

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

CTV & OTT Advertising

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Predictive Modeling

Data Clean Room

Not specified

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Data Capture / Transfer
Data Classification
Data Visualization

Predictive Analytics

AI / Machine Learning
Data Blending

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