Top Lotame Alternatives

Snowflake is a comprehensive, cloud-based data platform designed to simplify data management, storage, and analytics for businesses of all sizes. With a unique architecture that separates storage and compute resources, Snowflake offers users the ability to scale both independently based on workload demands. The platform supports real-time analytics, data sharing, and integration with a wide range of third-party tools, allowing businesses to gain actionable insights from their data quickly. Snowflake's advanced security features, including automatic encryption and multi-cloud capabilities, ensure that data is both protected and easily accessible. Snowflake is ideal for companies seeking to modernize their data architecture, enabling seamless collaboration across departments and improving decision-making processes.

IRI Voracity is a comprehensive software platform designed for efficient, cost-effective, and user-friendly management of the entire data lifecycle. This platform accelerates and integrates essential processes such as data discovery, governance, migration, analytics, and integration within a unified interface based on Eclipse™. By merging various functionalities and offering a broad spectrum of job design and execution alternatives, Voracity effectively reduces the complexities, costs, and risks linked to conventional megavendor ETL solutions, fragmented Apache tools, and niche software applications. With its unique capabilities, Voracity facilitates a wide array of data operations, including: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Moreover, Voracity is versatile in deployment, capable of functioning on-premise or in the cloud, across physical or virtual environments, and its runtimes can be containerized or accessed by real-time applications and batch processes, ensuring flexibility for diverse user needs. This adaptability makes Voracity an invaluable tool for organizations looking to streamline their data management strategies effectively.

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.

Take command of your digital advertising strategy by leveraging our all-encompassing platform to execute programmatic ad campaigns of any scale. Discover the optimal targeting tactics designed specifically for your campaign goals, ensuring maximum impact. Enjoy a seamless campaign setup process complemented by dedicated support tailored to your needs. Effortlessly manage and enhance a variety of advertisers and programmatic initiatives, no matter what your objectives may be. With our intuitive and feature-rich software, along with comprehensive customer onboarding, you can effectively strategize and roll out your campaigns. Launch highly-targeted initiatives with custom audiences built from both first and third-party data sources. You can also concentrate on particular geographic locations or adjust your strategy based on the content and categories of websites. Our platform is equipped with cutting-edge tools that allow you to seamlessly integrate first and third-party data, crafting custom audiences that include your most engaged customers to optimize outcomes. By utilizing our advanced solutions, you can simplify your advertising workflow and markedly enhance the effectiveness of your campaigns, ultimately driving better results for your business. Embrace the future of digital advertising with confidence and precision.

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

Zeotap operates as a Customer Intelligence Platform (CIP) that empowers businesses to gain deeper insights into their customers, enabling them to forecast behaviors and make more impactful investment decisions. By utilizing a core of first-party data, our platform assists brands in acquiring new clients and expanding their customer base effectively. Each of our independent modules, which encompass customer data unification, identity resolution (including within data clean rooms), enrichment, modeling, and activation, seamlessly integrates and connects with over 100 partners across the marketing landscape. Recognized as a "Cool Vendor" by Gartner in 2020 and awarded the title of "Best Data-Enabling Technology" by AdExchanger in 2019, we uphold stringent standards for enterprise data privacy and security, including certifications like ISO 27001 and CSA STAR. With a diverse clientele that includes leading brands, publishers, and agencies across more than a dozen countries in Europe and North America, Zeotap is committed to excellence. Furthermore, we are proud to be a founding member of ID+, an initiative aimed at creating a universal marketing ID, showcasing our dedication to innovation in the industry.

We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.

Explore how leading platforms and marketplaces utilize our robust data infrastructure to optimize their merchant operations effectively. Improve your onboarding experience by automating catalog digitization through our user-friendly API. Additionally, you can create a smooth onboarding process by embedding job requests directly into your application's signup procedure, or simply submit requests through our platform to acquire top-notch structured catalog data. The Woflow Engine serves as a machine learning-powered automation solution that enables businesses to effortlessly produce and oversee complex structured data on a large scale. Our system integrates flawlessly with your existing workflows, allowing us to handle job requests and provide high-quality structured data that adheres to industry-leading service level agreements. Our automated consensus mechanism ensures that multiple task instances are carried out accurately, while any variations are carefully examined and corrected by a quality assurance professional from our distributed team. This method not only guarantees reliability and precision in data management but also empowers businesses to concentrate on their expansion strategies. Ultimately, our services are designed to foster growth and innovation within your operations.

Audigent emerges as a leading platform that excels in data activation, curation, and identity solutions. By harnessing cutting-edge technology, it successfully utilizes privacy-compliant first-party data to enhance media addressability and facilitate monetization on a grand scale without relying on cookies. As a trailblazer in data curation, Audigent is recognized for its unique identity solution, Hadron ID™, which is revolutionizing the programmatic advertising landscape. The platform boasts advanced products like SmartPMP™ and ContextualPMP™, which leverage artificial intelligence and machine learning to deliver consumer-safe data paired with premium inventory across extensive networks. Widely respected among major global brands and media agencies, Audigent effectively oversees more than 100,000 campaigns each month. Its validated and opt-in data solutions play a crucial role in driving revenue for esteemed publishers and partners, such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. Audigent’s ongoing dedication to innovation and quality ensures it remains at the forefront of the industry, consistently delivering impactful data-driven solutions that meet the evolving needs of its clients. As it continues to refine its offerings, the platform is poised to influence the future of advertising even further.

We offer an innovative and targeted approach to engage specific audiences outside their homes, providing a more effective way to connect with them. Unlock the potential of your digital resources by boosting revenue through both direct and programmatic strategies. Create campaigns that are not just quantifiable but also meticulously crafted to resonate with custom audiences, leading to remarkable business outcomes. We are eager to find passionate individuals with a entrepreneurial spirit to be part of our Hivestackers team. By collaborating, we can expand our groundbreaking technology to screens around the globe. Instantly buy impressions from the largest selection offered by international DOOH media owners. Our state-of-the-art platform enables you to engage consumers in real time as they navigate their buying journey, guaranteeing maximum interaction and successful results. By harnessing these advanced tools, we have the potential to revolutionize the advertising industry and connect with audiences in unprecedented ways. Together, we can redefine how brands communicate with consumers across diverse platforms.

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

TransUnion TruEmpower enables organizations to centralize, enhance, and oversee all identity data from a single, reliable source. By seamlessly merging first-, second-, and third-party data, it integrates media signals with consumer traits and behaviors. This unified identity data repository empowers marketers to craft more sophisticated audience segments, provide more relevant experiences, and generate valuable metrics that aid in the ongoing refinement of their strategies, executions, and overall effectiveness. Recognizing the essential need for control and ownership over data, TransUnion TruEmpower features the IDMP, which provides direct access to raw, event-level identity data within your organization’s data science architecture. This identity extract not only allows for the integration of household and individual identities with supplementary data sources but also promotes the discovery of deeper insights and the identification of new pathways for growth and engagement. Consequently, organizations are better equipped to make informed decisions based on a holistic understanding of their audience, ultimately driving strategic success and fostering deeper connections with consumers.

Basis DSP distinguishes itself as a unique demand-side platform that unifies search, social interaction, and direct site engagement within a single, streamlined interface. Users benefit from access to an extensive programmatic ecosystem rich with varied inventory, audience categories, and detailed data sets, alongside robust tools for strategizing, purchasing, and overseeing their advertising initiatives. By combining full process automation with the complexities of programmatic digital media planning and execution, Basis DSP significantly boosts efficiency for media professionals. Its seamless integration with multiple search engines, social networking platforms, and ad servers enables users to craft and deploy impactful digital media strategies effectively. The platform's billing automation capabilities further facilitate the reconciliation of delivery metrics while simplifying invoice generation and payments. Users are empowered to strategically negotiate and track custom Private Marketplace (PMP) agreements with leading publishers directly from the Basis interface. Moreover, the sophisticated artificial intelligence functionalities of Basis DSP enhance campaign performance, offering choices for both algorithmic and machine learning optimizations that aid in automatic data evaluation. This extensive array of features guarantees that advertisers can not only reach their objectives with greater efficiency but also adapt their strategies in real time to changing market conditions. Ultimately, Basis DSP provides a holistic approach that empowers users to navigate the complexities of digital advertising with confidence.

Retrieve information from any setting, even amidst a wide range of different environments. To effectively enhance acquisition and retention, it is essential to enrich both data and models. By utilizing machine learning, valuable insights can be discovered by securely integrating proprietary models, such as propensity models, with data, thereby improving customer profiles and models while facilitating rapid scalability. However, merely enriching data is not enough; your team must effectively transition from insights to actionable plans. Streamline the audience segmentation process and launch your campaigns immediately across multiple channels. Make well-informed targeting decisions to maximize budget efficiency and minimize churn rates. It is vital to recognize the best timing and locations for your targeting efforts. Equip yourself with the essential tools to respond to data in real-time. Navigating the entire customer journey, alongside the diverse data types involved, has consistently been a challenge. With the rising demands of privacy regulations and the expanding distribution of data, ensuring secure and straightforward access to intent signals for effective decision-making is now more important than ever, which ultimately leads to improved operational efficiency. Additionally, a comprehensive understanding of these elements can empower organizations to adapt swiftly to changing market dynamics and consumer preferences.

SecurePlus effortlessly merges with your current systems, enabling the swift establishment of collaborative projects. Our suite of applications encompasses analytics, machine learning, a query interface, and a collaboration hub, empowering users to perform descriptive statistics, train and optimize AI and ML models, and execute SQL-like queries—all while ensuring data is encrypted. This allows for secure collaboration in any setting, facilitating partnerships that unlock data's potential, boost revenue, and enhance organizational efficiency. You can also connect various data sets to train, optimize models, and deploy analytics on aggregated information without revealing the underlying data. By encrypting decentralized data sets, you can develop models and queries that remain safeguarded against reverse engineering. Moreover, to foster secure collaboration with clients and partners, you can establish and manage a personalized secure collaboration network, thus enhancing your organization’s data utilization strategies. This integration not only strengthens security but also encourages innovation and productivity within teams.

Zipline serves as an all-encompassing global Data Management Platform (DMP) that proficiently collects, integrates, manages, analyzes, and activates both online and offline data to evaluate its impact on sales performance. This platform guarantees global connectivity with leading digital networks, encompassing DSPs, SSPs, and advertising networks, while onboarding data smoothly to construct digital audiences. In contrast to numerous rivals that frequently outsource the onboarding of customer data, Zipline executes this function internally. Additionally, it possesses the ability to generate and distribute audiences across a multitude of channels and formats, including postal mail, email, television, and social media platforms such as Facebook and Twitter. Beyond merely creating audiences, Zipline provides extensive services in audience discovery, extension, activation, and evaluation, all while offering distinct benefits such as centralized closed-loop analysis and in-house operations. This capability enables the precise measurement of actual sales growth rather than solely monitoring clicks, thus equipping marketers with a thorough understanding of return on ad spend, which is vital for strategic decision-making at the CMO level. Ultimately, Zipline distinguishes itself through a comprehensive and effective approach to data management that empowers businesses to optimize their marketing strategies and enhance customer engagement. By leveraging its innovative features, organizations can achieve better insights and drive significant growth.

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.

Unveiling the potential of data, promoting internal collaboration, facilitating cross-listing opportunities, and enhancing revenue generation, Revelate distinguishes itself as the only platform that integrates all these features seamlessly! Leverage the full potential of your data and establish a customized data marketplace with the help of Revelate’s cutting-edge tools and expertise. Our dedicated team works alongside you to identify, categorize, protect, and effectively distribute your essential data. Embarking on the path to data monetization may seem daunting, yet Revelate provides you with the right technology to confidently execute your data monetization plans. With our guidance, you can convert your data into a significant asset, fostering both growth and innovation while staying ahead of the competition. Ultimately, Revelate empowers you to harness the true value of your data in ways you never thought possible.

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

Mediarithmics stands out as a cutting-edge Customer Data Platform that enables large organizations to revamp their growth strategies by revolutionizing consumer engagement on a massive scale. Our platform provides capabilities for real-time marketing personalization, supports audience monetization without relying on cookies, and encourages adaptable data collaboration, all through a unified technological framework. By dismantling data silos within your organization, we empower marketing, monetization, product, and data teams to harness insights efficiently, thereby improving the overall customer experience. This comprehensive strategy guarantees that every element of consumer interaction is fine-tuned for optimal effectiveness. Ultimately, our solution not only drives growth but also fosters deeper connections between brands and their customers.

The All-Inclusive Advertising Solution is a software suite tailor-made for both advertisers and agencies. This comprehensive array of interconnected tools allows you to identify, track, and engage with your desired audience across multiple platforms. Our advertising technology platform is distinguished by its unparalleled transparency and accessibility in the current market. Each individual component is not only equipped with powerful features but also collaborates seamlessly with other elements in our advertising network to deliver exceptional results. Moreover, our flexible model allows for integration with other leading technologies and services, ensuring you achieve the best possible performance. With a strong international footprint, we offer customized support while being acknowledged as one of the largest privately-owned independent firms in the global advertising technology landscape. This rare blend of local insight and worldwide connectivity truly differentiates us within the competitive industry. With our commitment to innovation and client satisfaction, we continue to evolve to meet the ever-changing needs of our clients.

A robust collection of independent consumer data from China provides a specific target audience reach across various channels. This extensive dataset features anonymous information from more than 1.3 billion internet users within the country. Our platform is exceptionally sophisticated and automated, employing proprietary cutting-edge technologies to ensure efficiency. Thanks to advanced big data analytics, we are able to create and segment intricate user profiles in real time, which is crucial for personalized marketing. We also offer access to a wide array of premium media resources that cover numerous channels. As a prominent demand-side platform specializing in the Chinese market, we enjoy a vast network of media connections, encompassing video, social media, mobile, search marketing, and display advertising. Our organization stands at the leading edge of the industry, driven by a blend of exceptional talent and technological innovation. Comprising over 200 proficient tech and data engineers, our team is committed to promoting groundbreaking advancements in the field. We provide a comprehensive range of data-driven digital marketing solutions tailored for marketers across the globe, enabling them to select the most effective marketing mix for engaging Chinese consumers. In addition, we support the seamless integration of data from both online and offline sources, including marketing automation tools and SaaS solutions designed to meet the demands of international businesses. By harnessing our extensive capabilities, companies can substantially improve their marketing strategies, adapting to the swiftly changing dynamics of Chinese consumer behavior and preferences. This adaptive approach ensures that businesses remain competitive in an ever-evolving marketplace.

Datos is a global leader in providing clickstream data, focusing on the licensing of anonymized and privacy-compliant datasets that prioritize safety for both clients and partners in a competitive environment. By tapping into clickstreams from millions of users across desktop and mobile platforms, Datos offers this valuable information through accessible data feeds. The core mission of the company is to produce clickstream data that is built on a foundation of trust and is geared toward delivering tangible results. Renowned enterprises around the globe depend on Datos to provide the insights essential for navigating the intricacies of the digital world with confidence. Among the company's key products is the Datos Activity Feed, which offers a detailed perspective on the entire conversion funnel by tracking every page visit and examining various user behaviors. Furthermore, the Datos Behavior Feed delivers comprehensive information about user trends, which significantly deepens businesses' comprehension of their target audience. By persistently innovating its offerings, Datos guarantees that its clients are well-prepared to adjust to the rapid developments in the digital sphere, thus enhancing their strategic capabilities. As the digital landscape continues to evolve, Datos remains committed to empowering its partners with the tools they need to succeed.

At TripleLift, our mission is to revolutionize the digital advertising landscape by merging captivating creativity with premium publishers, valuable data insights, and smart targeting strategies. With over a trillion ad transactions conducted monthly, our platform equips publishers and diverse platforms to successfully optimize their revenue streams. Our state-of-the-art technology serves as a vital link for leading brands aiming to engage audiences through various channels such as online video, connected TV, display ads, and native advertising. Brands and enterprises alike rely on our innovative solutions, unique ad formats, and a committed team of specialists focused on improving their advertising results. Furthermore, as part of the Vista Equity Partners portfolio, we proudly maintain NMSDC certification and adhere to diverse spending standards, reflecting our strong commitment to promoting economic inclusion. Our unwavering focus on creativity and accessibility not only propels our growth but also establishes us as a frontrunner in the dynamic realm of digital marketing, ensuring that we continually adapt to meet the evolving needs of our clients.

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verity™, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.

Traffic Roots provides a specialized programmatic advertising platform designed specifically for agencies, media buyers, and brands, highlighting the uniqueness of its services compared to others in the market. Utilizing the Traffic Roots DSP, advertisers can accurately reach their desired audience while benefiting from real-time campaign updates and performance monitoring. Witness a rapid increase in website traffic and user interaction, as our sophisticated ad targeting techniques effortlessly connect you with consumers. Maintain your brand's visibility in the digital realm by showcasing advertisements on well-known apps and lifestyle magazines. Our extensive media coverage spans various interests, catering to everything from mainstream news to specialized topics such as CBD, cannabis, politics, and even charming animals. As a dynamic and innovative advertising technology company, Traffic Roots is committed to boosting revenue within the digital ecosystem, especially in the cannabis industry. Our dedication to developing, revolutionizing, and refining technology at a significant scale distinguishes us as pioneers in the field of innovation. By consistently evolving and broadening our services, we aim to address the varied demands of our clients and adapt to the shifting dynamics of the marketplace, ensuring we remain a step ahead in this competitive landscape. Embrace the future of advertising with Traffic Roots, as we redefine the possibilities of digital marketing.

OnAudience stands out as a global frontrunner in providing high-quality, customized audience segments tailored for digital marketers, along with specialized data enrichment solutions. Our comprehensive desktop data covers 200 markets, utilizing a universally recognized taxonomy and offering over 1,000 pre-defined segments. Each user profile is carefully structured around demographic data, personal interests, and buying intentions, ensuring precision in targeting. Moreover, we also create bespoke segments tailored to specific client needs. Data Management Platforms (DMPs) are instrumental in streamlining your digital marketing strategies by facilitating the management of customer information and enabling the creation of targeted segments for upcoming campaigns. Clients can segment their audience based on unique products, market sectors, or various characteristics to deliver ads that resonate on a personal level. OnAudience provides access to one of the most extensive databases of client profiles globally, featuring an astonishing 27 billion user profiles, which significantly expands your potential customer reach. With such vast resources at your fingertips, pinpointing your ideal audience has never been more accessible, making your marketing efforts more efficient than ever before.

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.

Optable offers an all-encompassing data clean room platform that streamlines activation processes. This cutting-edge technology equips both advertisers and publishers with the tools needed to securely plan, execute, and assess their advertising strategies. Marking a transformative shift in data collaboration with a strong emphasis on privacy, Optable allows clients to interact with their own customer base as well as partners, even those not on the platform. Through the utilization of Flash Nodes, users have the ability to invite external participants into a safeguarded environment. Moreover, Optable incorporates a decentralized identity infrastructure that aids in the development of private identity graphs, which are essential for creating tailored, permission-based data clean rooms that significantly minimize data transmission. Ensuring seamless integration with data warehouses and various clean rooms is crucial for its effectiveness. By harnessing open-source software, third-party platforms can adeptly align their data with that of Optable's clients and establish secure clean room functionalities customized to their specific requirements, thus improving the overall efficiency of data collaboration. This comprehensive strategy not only solidifies Optable's reputation but also positions it at the forefront of the dynamic and ever-changing realm of data privacy and collaboration, paving the way for future innovations in the industry.

xtendr offers an extensive range of privacy-centered insights drawn from multiple independent data sources while prioritizing user protection throughout the entire data management process. This groundbreaking platform grants access to data that was previously difficult to obtain, fostering confidence in both privacy measures and regulatory compliance. In addition to ensuring anonymity, xtendr effectively bridges the crucial divide in multi-party data sharing by implementing strong privacy protections, acting as a steward of your information through advanced cryptographic techniques that empower you to reach your full potential. It stands as the apex of privacy-enhancing data collaboration technology, having adeptly addressed longstanding cryptographic hurdles linked to data sharing between parties with varying levels of trust. Organizations can elevate their operations with xtendr’s enterprise-grade data protection solutions, which enable the development of data partnerships without compromising sensitive information. In the contemporary digital age, data is increasingly viewed as an essential currency, with many experts claiming it has overtaken oil as the most valuable asset, highlighting its growing importance in our lives. As we navigate this digital transformation, the necessity for secure data sharing only intensifies, making it critical for businesses that aspire to succeed in a connected global economy. Furthermore, the ability to harness data safely is not just advantageous—it's becoming a foundational requirement for strategic growth and innovation.

A leading big data company that leverages cutting-edge technology for data transformation is dedicated to helping organizations develop impactful marketing strategies based on data insights. Vpon not only provides top-notch data but also prioritizes security through its Wee Global Data Marketplace. The Wee Data Platform acts as a comprehensive solution, enabling clients to make well-informed decisions based on data and facilitating smooth business transformation. By utilizing Wee, businesses can efficiently collect first-party data at scale and effectively manage their digital resources. Engaging in data analysis allows for the extraction of actionable insights that can significantly advance business growth. Strategically employing data enhances operations by accurately targeting the right audience. Converting your data into valuable insights can lead to substantial results. AppVois places you at the forefront of the industry by revealing the latest trends in the mobile app sector while providing a detailed exploration of your target audience's preferences. Through AppVois, you obtain unrivaled insight into the app marketplace, leading to a deeper comprehension of new users’ app selections and behaviors. This holistic approach equips businesses to remain competitive in a fast-paced digital environment, ensuring they are always prepared to adapt to changes in consumer behavior. By staying informed, companies can leverage insights to refine their strategies and maintain a strong market position.

Facilitating a smooth and effective transition from the construction phase to operations is crucial, as the operational stage represents the highest cost in a construction project. To optimize this process, it is essential for the owner or operator to clearly define the quality standards for the information they expect from contractors during the handover period. Utilizing RIB Digital Handover, all pertinent data can be organized within a centralized database, where the BIM model serves as a foundational reference. This approach streamlines collaboration among all parties and guarantees that the documentation provided to the owner/operator is both comprehensive and of superior quality, regardless of whether they engage in facility management. The systematic gathering of operational information is vital, as it enables the creation of dashboards and reports that offer complete oversight of every component involved. By ensuring that high-quality operations and maintenance materials are delivered on time, the risk of delays in the overall delivery process can be significantly minimized, contributing to a more efficient project outcome. Ultimately, prioritizing this organized transition not only enhances operational efficiency but also helps maintain project timelines and budget integrity.

Helios Data employs a unique governance strategy that leverages secure enclave technology and digital contracts, monitored by algorithmic "fingerprints," to ensure safe and effective data analysis and processing. This pioneering method allows businesses dealing with personal or sensitive data, along with their analytical partners, to confidently resume and broaden their data-driven analytical and monetization initiatives in a financially sustainable way. By significantly mitigating the risks linked to data sharing and utilization, organizations can effectively decrease their costs associated with data monetization while simultaneously increasing the value extracted from their personal and sensitive data assets. This approach rejuvenates business models and reveals new revenue streams that may have previously been hindered by fears surrounding data protection and privacy. Furthermore, the introduction of digital contract governance enhances the accuracy and immediate enforcement of agreements that would normally be passive legal documents or data processing contracts. The integration of "confidential compute" secure enclave technology guarantees strong protection for data-in-use, ensuring that information remains secure from leaks, loss, exposure, misuse, or misdirection, thereby strengthening trust in data management practices. Overall, Helios Data's strategy not only improves security but also empowers organizations to fully realize the potential of their data, allowing them to thrive in a competitive market. With such advancements, businesses can confidently navigate the complexities of data governance while unlocking substantial growth opportunities.

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Weborama stands out as a pioneer in semantic AI within the AdTech industry in France and throughout Europe, addressing the new technological hurdles faced by agencies, publishers, and advertisers in digital advertising while promoting respectful engagement with online users. Their Marketing Platform incorporates a unique and secure technology that utilizes all available cookieless and interconnectivity features within increasingly complex ecosystems. Functioning as a Hybrid DMP/CDP, this platform not only improves user qualification but also aims to enhance the long-term effectiveness of digital advertising and direct marketing initiatives, all while safeguarding the privacy of internet users. By making user confidentiality a top priority, Weborama establishes itself as a reliable partner in the rapidly changing digital marketing environment, inspiring confidence among clients and users alike. This commitment to privacy and innovation positions Weborama as a leader in shaping the future of ethical advertising practices.

At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.

PDM is integrated directly within Salesforce, offering a user-friendly interface that feels familiar to Salesforce users. The configuration and customization of PDM can be accomplished in just a matter of days rather than taking weeks. Our solution mirrors Salesforce's approach to identity and access management, ensuring that personal data remains secure and is not transferred externally. By utilizing our technology, you can transfer data processing duties from Salesforce to your own server or machine, especially when Salesforce’s capabilities fall short. Learn how to recognize poor-quality data, effectively merge and validate fields, and decide what information should be retained or discarded. Implement scenarios with detailed rules for data cleansing and identification that align with your business requirements. When integrating multiple data silos into your Salesforce CRM, manually cleaning all incoming data can become an overwhelming task. Plauti Data Management offers numerous automation features designed to maintain data integrity, ranging from scheduled tasks to the immediate processing of newly generated records, ensuring your data remains accurate and up-to-date. With these tools, businesses can streamline their data management processes significantly.

The iGaming Audience Platform integrates a Data Management Platform (DMP), a Demand-Side Platform (DSP), and an Ad Server, creating a holistic ecosystem for media buyers to efficiently strategize, acquire, and track advertising in real-time. By utilizing extensive datasets and sophisticated machine learning algorithms, we facilitate the rapid communication of information to the DSP, enabling accurate targeting and effective management of campaigns. Delta Big Data significantly enhances the reporting capabilities of our Ad Server, allowing clients to verify that their campaigns have successfully reached the desired demographic segments for the first time. Additionally, the Delta Projects Audience Station (DMP) equips users with the tools to precisely identify and manage their target audiences. By accurately segmenting these groups, advertisers can dramatically boost their campaign effectiveness. The Audience Station also offers valuable insights into ideal targeting tactics and timing, empowering marketers to analyze iGaming customer behavior, monitor spending trends, assess purchase intentions, evaluate product desirability, and measure audience performance. As a result, this powerful platform fosters a more insightful and impactful advertising strategy, ultimately leading to improved return on investment for clients. Furthermore, the continuous evolution of the platform ensures that users remain at the forefront of advertising innovation.

SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.

SKP DMP emerges as the foremost Data Management Platform in Korea, streamlining corporate marketing strategies by adeptly utilizing user data from SK Group. It aggregates anonymized data from more than 94% of its subsidiaries, including prominent entities such as SK Telecom, SK Broadband, STOA, and SKP. With a remarkable inventory of 130 million Advertising IDs and cookie IDs, it tracks user interactions across diverse services ranging from e-commerce to mobile broadcasting. By securing consistent and trustworthy data directly from the exclusive DMP ICT family, which has privileged access to SK Group's information, SKP DMP ensures a commanding competitive advantage. Moreover, the platform organizes demographic and behavioral data into specific Audience segments, customizing it to meet local market demands, which significantly amplifies its effectiveness for marketing campaigns. This meticulous data structuring enhances its relevance and equips businesses with the insights they need to make strategic decisions, ultimately driving growth and innovation in their marketing efforts.

Connect the dynamics between enterprises and individuals through the leading B2B Customer Data Platform. Cultivate a true Customer Obsession with Leadspace CDP, which enables you to gather all crucial information for gaining valuable insights into your customers—accurate and timely, all in a single platform. Thanks to Artificial Intelligence (AI) that transforms data into clear next-step recommendations, you will have a precise understanding of whom to contact, when, and the best approach to take. Smooth integrations with Sales, Marketing, and Digital Advertising platforms ensure a unified execution across various channels. By leveraging Leadspace CDP, you can focus on implementing effective Marketing and Sales strategies, freeing you from the hassle of data management. Enhance your business strategy with an all-encompassing perspective that equips you to make data-driven decisions and stay ahead in a competitive landscape. The ability to adapt swiftly to customer needs and market trends will set your organization apart from the rest.

Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.