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What is Lotame?

Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications. Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.

What is BDEX?

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

Media

Media

Integrations Supported

AT Internet
Acxiom InfoBase
Advangelists
BDEX
Celtra
ChannelMix
Cross Pixel
Datastream Group
Eyeota
FreeWheel Beeswax
Gravy Analytics
MINT
ShareThis
SiteSpect

Integrations Supported

Instagram Ads
LiveRamp
Lotame
SAP Store
The Trade Desk
TransUnion TruEmpower

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$250 per month
Enterprise pricing starts at $2500 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Online Training

Company Facts

Organization Name

Lotame Solutions

Date Founded

2006

Company Location

United States

Company Website

www.lotame.com

Company Facts

Organization Name

BDEX

Date Founded

2014

Company Location

United States

Company Website

www.bdex.com

Categories and Features

Data Clean Room

Not specified

Data Exchange

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Consumer Data

Not specified

Customer Data Platforms (CDP)

Customer Profiles
Customer Segmentation
Data Integration
Data Matching
Personalization
Predictive Modeling

Data Enrichment

Not specified

Data Quality

Address Validation
Data Discovery
Match & Merge

Identity Resolution

Not specified

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