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What is Lotame?

Lotame is a tech firm focused on enhancing data to be more intelligent, efficient, and user-friendly for digital marketing professionals. Our comprehensive data collaboration platform, Spherical, enables a multitude of marketers, agencies, and media proprietors to effectively onboard, access, analyze, and leverage the necessary data to better comprehend and interact with consumers. We are deeply dedicated to ensuring industry interoperability, connectivity, and privacy, which in turn facilitates successful business results for organizations according to their own specifications. Lotame's services are utilized by marketers and media owners who cater to a diverse array of global clients across regions including North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific, thus showcasing our expansive reach and impact in the industry.

What is Habu?

Retrieve information from any setting, even amidst a wide range of different environments. To effectively enhance acquisition and retention, it is essential to enrich both data and models. By utilizing machine learning, valuable insights can be discovered by securely integrating proprietary models, such as propensity models, with data, thereby improving customer profiles and models while facilitating rapid scalability. However, merely enriching data is not enough; your team must effectively transition from insights to actionable plans. Streamline the audience segmentation process and launch your campaigns immediately across multiple channels. Make well-informed targeting decisions to maximize budget efficiency and minimize churn rates. It is vital to recognize the best timing and locations for your targeting efforts. Equip yourself with the essential tools to respond to data in real-time. Navigating the entire customer journey, alongside the diverse data types involved, has consistently been a challenge. With the rising demands of privacy regulations and the expanding distribution of data, ensuring secure and straightforward access to intent signals for effective decision-making is now more important than ever, which ultimately leads to improved operational efficiency. Additionally, a comprehensive understanding of these elements can empower organizations to adapt swiftly to changing market dynamics and consumer preferences.

Media

Media

Integrations Supported

AT Internet
Acxiom Real Identity
Advangelists
BDEX
BlueConic
BlueVenn
Celtra
ChannelMix
Cross Pixel
Eyeota
FreeWheel Beeswax
Gravy Analytics
Lytics
MINT
RudderStack
ShareThis
Windfall

Integrations Supported

Databricks
Google
Microsoft Azure

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Lotame Solutions

Date Founded

2006

Company Location

United States

Company Website

www.lotame.com

Company Facts

Organization Name

Habu

Company Location

United States

Company Website

habu.com

Categories and Features

Data Clean Room

Not specified

Data Exchange

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Data Analysis

Not specified

Data Clean Room

Not specified

Data Enrichment

Not specified

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