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What is Lumen?

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

What is GazeInsight?

Our cutting-edge technology converts a standard webcam into a highly precise eye-tracking instrument. By utilizing breakthroughs in machine learning and computer vision, we effectively track eye movements, allowing researchers to expand their studies beyond traditional laboratory environments and reach a larger audience. Our online platform streamlines remote usability research, making it easy to conduct UX studies across both desktop and mobile platforms. You will receive comprehensive session recordings, which provide valuable insights into user interactions. This innovative tool allows you to monitor consumer focus and assess the impact of your branding and marketing tactics. GazeRecorder is adaptable for various content formats, including advertisements, videos, and live websites. You can source participants globally, as they only need a computer with a webcam for participation. Having swift access to outcomes empowers you to make quick and informed decisions. By enabling participants to perform tests on their own devices in their comfortable surroundings, you guarantee their feedback is more genuine and reflective of real-world behavior. This method not only improves the data quality but also expands the potential of your research projects, leading to more comprehensive findings. Ultimately, this transformative technology redefines how usability research is conducted, paving the way for innovative discoveries and insights.

Media

Media

Integrations Supported

Business MLM Software
GazeRecorder
Momentum Telecom

Integrations Supported

Business MLM Software
GazeRecorder
Momentum Telecom

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lumen Research

Date Founded

2013

Company Location

United Kingdom

Company Website

lumen-research.com/our-technology-v2/

Company Facts

Organization Name

GazeRecorder

Company Location

United States

Company Website

gazerecorder.com/gazeinsight/

Categories and Features

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

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