Lunio vs. Ad Lightning

Lunio, formerly known as PPC Protect, specializes in automating the defense against click fraud. By analyzing traffic patterns from various acquisition sources, we ensure that our evaluations are utilized to effectively protect those channels. This guarantees that you are only billed for clicks that are likely to lead to conversions, as we filter out fraudulent or invalid traffic. Employing cutting-edge cybersecurity techniques, we closely examine traffic behaviors across all networks and leverage the insights to bolster protection on every platform. Each month, we also engage in environmental initiatives by planting thousands of trees in support of our users, contributing to efforts aimed at combating climate change. With a strong focus on privacy, we ensure compliance with both current and future privacy regulations across all networks. Our dedicated team of cybersecurity experts and data scientists evaluates the threat level of traffic to your paid acquisition channels by scrutinizing both location and behavioral data. The insights derived from one channel can be seamlessly applied across all channels, offering a comprehensive and adaptive layer of ad protection that continuously evolves. This not only secures your advertising investments but also reinforces our commitment to sustainability, demonstrating that protecting your interests and the planet can go hand in hand. In our pursuit of excellence, we strive to innovate and enhance our services, ensuring that our clients receive the best possible protection against click fraud.

Ad Lightning was founded with a distinct mission: to improve the advertising technology sector while being a trustworthy partner for our clients. We take this commitment very seriously. Our cutting-edge technology delivers proactive defense against harmful advertisements, conducts real-time website assessments, and provides essential insights into advertising networks, enabling publishers and exchanges to take control of their programmatic advertising strategies. Utilizing our patented site scanning technology, we generate synthetic audiences that mimic human behavior, which helps us collect vital information on ad quality and trace the sources of problematic ads. Our ad-blocking solution seamlessly fits into your existing advertising framework, overseeing every impression and effectively reducing risks from an array of potential threats. Our extensive blocklist tackles malware and other challenges that could jeopardize customer experience, result in data breaches, or conflict with your established standards. We protect all of your inventory with minimal impact on performance while ensuring a real-time update system that quickly detects and addresses new threats, thereby fostering a more secure advertising environment for every user. Furthermore, our dedication to continuous improvement ensures that we remain at the forefront of ad tech innovations, constantly adapting to the evolving landscape of digital advertising.