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What is Luz?

In the rapidly changing realm of eCommerce, Luz equips you to make data-driven decisions that propel significant growth. Distinct from other solutions, it brings together all vital DTC tools within a unified platform. This allows you to gain deep insights into your customers, your business, and your competitors, setting you up for substantial success. Our committed team of data engineers is constantly in the process of collecting, cleaning, and validating the information we monitor, guaranteeing you receive trustworthy and impactful insights. Crafted with simplicity in mind, our platform helps you comprehend and leverage valuable insights from the moment you log in. You can finally say farewell to the need for an entire data science department; Luz provides tailored, actionable insights that guide you and your team toward your objectives. When data is readily available, it sparks creativity, fosters improved products, and enriches the experiences of all participants in the eCommerce sector. Accessible data serves to benefit everyone engaged, opening doors to collaboration and shared strategies for growth. As you prepare to navigate your competitive landscape and outline your growth strategy, Luz stands ready to support your journey. Embrace the future of eCommerce with confidence and clarity.

What is Adobe Analytics?

Adobe Analytics is a powerful, AI-enhanced customer analytics platform that brings together data, content performance, and customer journey insights into a unified framework. Designed for enterprise marketing, product, and business teams, it enables organizations to collect, process, analyze, and activate data from multiple channels in one centralized environment. Customer Journey Analytics connects cross-channel interactions across devices and time, delivering advanced segmentation, pathing analysis, and flexible attribution modeling. The B2B Edition provides account-level insights, buying-group analytics, and multi-touch attribution to support complex sales cycles. Digital Analytics offers robust reporting tools and governance capabilities for transforming digital engagement data into measurable impact. Content Analytics leverages AI to measure asset performance and understand content influence across the entire journey. Product Analytics delivers event-based insights, user and cohort analysis, and guided workflows to identify friction points and optimize conversion drivers. Seamless integration with Adobe Experience Platform ensures data consistency, compliance, and scalability. High-speed visualization tools and unlimited segmentation allow teams to uncover trends quickly and make informed decisions in real time. By unifying analytics across marketing, sales, product, and content strategies, Adobe Analytics helps enterprises deliver personalized experiences, improve attribution accuracy, and drive measurable revenue growth.

Media

Media

Integrations Supported

Adobe Customer Journey Analytics
Advantage
Amplitude
Appfigures
Brightspot
Claravine
Discourse
Ingeniux
Kubit
Nexoya
Qloze
Qualtrics Employee Experience
ROIVENUE
Saasment
Shirofune
StarfishETL
Throtle
TrustCommander
adMind
iPaper

Integrations Supported

Adobe Customer Journey Analytics
Advantage
Amplitude
Appfigures
Brightspot
Claravine
Discourse
Ingeniux
Kubit
Nexoya
Qloze
Qualtrics Employee Experience
ROIVENUE
Saasment
Shirofune
StarfishETL
Throtle
TrustCommander
adMind
iPaper

API Availability

Has API

API Availability

Has API

Pricing Information

$399 one-time payment
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Luz

Company Location

United States

Company Website

www.tryluz.com/why-luz

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/adobe-analytics.html

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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