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What is MAXMA?

MAXMA is a cloud-based customer loyalty software designed primarily for retail and ecommerce enterprises. 1. It offers an out-of-the-box loyalty program to monitor and utilize customer bonuses alongside your store's Point of Sale (PoS) system. 2. The platform provides adaptable customer segmentation through various filter combinations. 3. It serves as a comprehensive marketing communication hub, supporting SMS, push notifications, emails, and calls. 4. With a built-in feature for automated funnels driven by customer behavior, it enhances communication strategies effectively. 5. The referral system empowers loyal customers to act as brand ambassadors, promoting your business. 6. You can manage all your promotional discounts, coupons, and events from a single platform, utilizing multiple filters and rules for organization. 7. To achieve exceptional outcomes with an omnichannel approach, it’s beneficial to integrate your retail and ecommerce channels seamlessly. 8. Additionally, MAXMA features a distinctive QR code that can be placed on any surface, effectively capturing leads from print materials, press, and various advertising formats. 9. This functionality not only enhances customer engagement but also streamlines the way businesses interact with their audience across different mediums.

What is Cvent LeadCapture?

Companies encounter difficulties in showcasing the quality of event leads, assessing the worth of face-to-face interactions, and maintaining data privacy while striving to attract new prospects. In parallel, marketers struggle to effectively convey results and harmonize data between their marketing and sales initiatives. Cvent LeadCapture emerges as a holistic solution, positioning itself as the preferred platform within the event software landscape. The Universal LeadCapture mobile application equips exhibitors to gather leads through a consolidated application at every event they attend. Utilizing this app removes the tedious task of manually gathering and documenting business cards, sidestepping the drawbacks of relying on outdated lead-scanning tools that differ from event to event and lead to inconsistent lead assessment. Universal LeadCapture stands out as a dependable and consistent approach for gathering, assessing, and following up with leads at various trade shows and external events. Its versatility is further enhanced by seamless integrations with a wide range of providers, facilitating an effortless experience for users. In essence, this solution streamlines the lead capture process while also boosting the overall effectiveness of marketing strategies, thereby allowing businesses to focus more on building relationships with potential clients.

Media

Media

Integrations Supported

Cvent Lead Scoring
Adobe Marketo Engage
Cvent Virtual Attendee Hub
Epos Now
Hype
Microsoft Dynamics 365
Salesforce
Shopify

Integrations Supported

Cvent Lead Scoring
Adobe Marketo Engage
Cvent Virtual Attendee Hub
Epos Now
Hype
Microsoft Dynamics 365
Salesforce
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$260/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MAXMA

Date Founded

2015

Company Location

Moldova

Company Website

maxma.com/en

Company Facts

Organization Name

Cvent

Date Founded

1999

Company Location

United States

Company Website

www.cvent.com/en/onsite-solutions/lead-capture

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

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