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What is MadKudu?

MadKudu is a powerful, real-time API designed for enterprises that reveals the potential of prospects regardless of their location in the buying process. This innovative engine streamlines workflows across various channels, enabling businesses to maximize revenue opportunities throughout the customer journey. For sales teams, relying on blackbox scoring systems that overlook their feedback can be incredibly frustrating. MadKudu delivers reliable predictions that sales teams can trust and offers the flexibility to refine these forecasts as the business landscape changes. Traditional "contact us" forms tend to overlook around 40% of demo requests, but with MadKudu, you can qualify every visitor instantly and facilitate immediate meeting bookings with the sales team. This ensures that no visitor goes unnoticed when they express interest. Additionally, many B2B companies have struggled to effectively leverage Facebook ads due to the platform's inability to assess the value of individual leads. However, MadKudu accurately predicts the worth of each visitor, allowing businesses to instruct Facebook on appropriate bidding strategies. This capability positions MadKudu as an indispensable tool for companies aiming to enhance their digital marketing efforts and optimize lead conversion.

What is Act-On?

Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.

Media

Media

Integrations Supported

Axis LMS
Facebook
Salesforce
Act!
Alumio
CaliberMind
Cisco Webex
Cognito Forms
HubSpot CRM
InsideSales Playbooks
LiveChat
Meta Ads
NetSuite CRM
Outreach
Retently
Storable Newbook
SugarCRM
Udemy
Vidyard
Zendesk Sell

Integrations Supported

Axis LMS
Facebook
Salesforce
Act!
Alumio
CaliberMind
Cisco Webex
Cognito Forms
HubSpot CRM
InsideSales Playbooks
LiveChat
Meta Ads
NetSuite CRM
Outreach
Retently
Storable Newbook
SugarCRM
Udemy
Vidyard
Zendesk Sell

API Availability

Has API

API Availability

Has API

Pricing Information

$999 per month
Free Trial Offered?
Free Version

Pricing Information

$900.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MadKudu

Date Founded

2014

Company Location

France

Company Website

www.madkudu.com

Company Facts

Organization Name

Act-On Software

Date Founded

2008

Company Location

United States

Company Website

www.act-on.com

Categories and Features

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

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