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What is MadKudu?
MadKudu is a powerful, real-time API designed for enterprises that reveals the potential of prospects regardless of their location in the buying process. This innovative engine streamlines workflows across various channels, enabling businesses to maximize revenue opportunities throughout the customer journey. For sales teams, relying on blackbox scoring systems that overlook their feedback can be incredibly frustrating. MadKudu delivers reliable predictions that sales teams can trust and offers the flexibility to refine these forecasts as the business landscape changes. Traditional "contact us" forms tend to overlook around 40% of demo requests, but with MadKudu, you can qualify every visitor instantly and facilitate immediate meeting bookings with the sales team. This ensures that no visitor goes unnoticed when they express interest. Additionally, many B2B companies have struggled to effectively leverage Facebook ads due to the platform's inability to assess the value of individual leads. However, MadKudu accurately predicts the worth of each visitor, allowing businesses to instruct Facebook on appropriate bidding strategies. This capability positions MadKudu as an indispensable tool for companies aiming to enhance their digital marketing efforts and optimize lead conversion.
What is Influ2?
Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts.
Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey.
With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR.
Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say.
In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process.
Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned.
Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.
Integrations Supported
HubSpot CRM
HubSpot Customer Platform
Outreach
Pipedrive
Salesforce
Clearbit
Eloqua
Facebook
Facebook Ads
Plaid
Integrations Supported
HubSpot CRM
HubSpot Customer Platform
Outreach
Pipedrive
Salesforce
API Availability
API Availability
Pricing Information
$999 per month
Pricing Information
Our pricing is based on the number of people targeted by a client.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Online Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
MadKudu
Date Founded
2014
Company Location
France
Company Website
www.madkudu.com
Company Facts
Organization Name
Influ2
Date Founded
2017
Company Location
United States
Company Website
www.influ2.com
Categories and Features
Account Data Management
Not specified
Lead Management
Not specified
Lead Scoring
Not specified
Marketing
Not specified
Marketing Account Intelligence
Not specified
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Account Data Management
Not specified
Ad Management
Not specified
Advertising
Not specified
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification
Lead Nurturing
Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Marketing
Not specified
Marketing Account Intelligence
Not specified
Personalization
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization
Social Media Advertising
Not specified
Social Media Marketing
Analytics
Contact Management
Customer Targeting
Multi-Account Management
Video Advertising
Not specified