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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is DemandScience?

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Media

Media

Integrations Supported

Octane11

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Klarity
Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Please contact DemandScience for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

DemandScience

Date Founded

2010

Company Location

United States

Company Website

demandscience.com/products/pure-syndication/

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Technographic Data

Not specified

Categories and Features

Account Based Marketing

Analytics
Engagement Monitoring
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Company Data
Employee Data
Firmographic Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Content Marketing
Intent Data
Lead Notifications

Content Distribution

Not specified

Content Experience

Not specified

Data Enrichment

Not specified

Data Extraction

Email Address Extraction
Phone Number Extraction

Demand Generation

Not specified

Display Advertising

Not specified

Lead Capture

Data Extraction

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Prospecting Tools

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution

Sales Force Automation

Contact Management
Customer Database
Email Marketing
Lead Management

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Prospecting Tools

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