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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is Intentsify?

Intentsify is an AI-powered B2B intent data and demand generation platform that helps marketing and sales teams identify active buyers, analyze purchase research, and execute targeted go-to-market programs. The platform collects and analyzes approximately 1.1 trillion monthly intent signals across more than 460,000 B2B content websites to identify purchasing activity among business accounts. Its proprietary AI and natural language processing technology evaluates research topics and keywords to determine their relevance to specific products, solutions, and purchasing stages. Custom intent models use company websites, product descriptions, marketing materials, and value propositions to identify topics that indicate potential buying interest. Intentsify provides account-level, buying group-level, and persona-level intelligence to help organizations understand which companies and decision-makers are researching relevant solutions. Its buying group analysis identifies research patterns across different business functions and professional roles involved in purchasing decisions. Audience segmentation tools allow marketers to build targeted groups using firmographic information, professional demographics, technology usage, research stages, and intent signals. Managed digital advertising services activate these audiences through programmatic display, native advertising, connected TV, digital audio, paid social, and digital out-of-home campaigns. Lead generation capabilities include intent-activated content syndication, verified contact acquisition, enhanced content syndication, and tele-verified BANT qualification. Intentsify integrates with existing CRM, marketing automation, and customer data platforms while providing reporting on account engagement, campaign performance, and pipeline influence.

Media

Media

Integrations Supported

Octane11

Integrations Supported

Adobe Marketo Engage
Clay
Convertr
Eloqua
HubSpot CRM
HubSpot Customer Platform
Integrate
Model Context Protocol (MCP)
Salesforce
Salesforce Marketing Cloud Account Engagement
Workato

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

Intentsify

Date Founded

2018

Company Location

United States

Company Website

www.intentsify.io

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Technographic Data

Not specified

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
Company Data

Buyer Intent

B2B Lead Generation
Channel Attribution
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data

Demand Generation

Not specified

Identity Resolution

Not specified

Lead Generation

Contact Discovery
Lead Capture
Lead Database Integration

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