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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is Jabmo?

The Jabmo ABM Platform boasts an extensive range of omni-channel account-based marketing capabilities that facilitate the deployment of highly customized, targeted advertisements directed at influential decision-makers within chosen accounts. This platform successfully connects with these target accounts, even when prospective buyers prefer to explore their options discreetly, without filling out forms or interacting with sales teams. Typically, in just 90 days after initiating a campaign, clients utilizing Jabmo observe a notable rise in website visits from their target accounts, frequently surpassing results from other marketing avenues. Furthermore, clients often experience increased interaction from these accounts across different marketing channels. This strategic account-based marketing method not only promotes passive brand recognition but also amplifies engagement with future marketing communications from the brand. Consequently, many Jabmo clients report a significant enhancement in the overall effectiveness of their marketing tactics, leading to improved brand visibility and customer interaction. Ultimately, this platform serves as a powerful tool in optimizing marketing efforts for sustained business growth.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot Marketing Hub
Mailchimp
Octane11
Salesforce
Salesforce Marketing Cloud Account Engagement
WordPress

Integrations Supported

Adobe Marketo Engage
HubSpot Marketing Hub
Mailchimp
Octane11
Salesforce
Salesforce Marketing Cloud Account Engagement
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

Jabmo

Date Founded

2013

Company Location

France

Company Website

jabmo.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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