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What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

What is Justtag?

We have created the largest DMP data platform in Central and Eastern Europe for programmatic and analytical projects, concentrating on user profiling based on both online and offline behaviors. By partnering with prominent publishers, such as general portals, price comparison sites, and mobile apps, we have developed a vast database that includes over 400 segments classified by various data types. These segments are easily accessible on platforms like ADFORM, DV360, XANDR, and SMART, and we also offer tailored segments designed specifically for our most selective clients. By leveraging sophisticated machine learning algorithms, we produce segments that deliver accurate results and forecasted reach. The integration of JustID Graph allows us to create segments that utilize first-party cookies, making it possible to engage with unique consumer demographics effectively. Furthermore, our innovative methodologies ensure we remain at the forefront of providing actionable insights and analytics that enhance successful marketing initiatives. This commitment to excellence not only elevates our clients' strategies but also helps us adapt to the ever-evolving landscape of digital marketing.

Media

Media

Integrations Supported

Octane11

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Company Facts

Organization Name

Justtag Group

Date Founded

2015

Company Location

Poland

Company Website

www.justtag.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Technographic Data

Not specified

Categories and Features

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