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What is Magellan AI?

Magellan AI functions as an all-encompassing platform geared towards podcast advertising intelligence, streamlining media planning and performance measurement. It features the world's most extensive database of podcast advertising data, which includes over 50,000 podcasts. Advertisers and media buyers from agencies rely on Magellan AI's tools to effectively discover, engage with, and analyze the success of different podcasts, streaming audio, and YouTube videos. Publishers trust Magellan AI to boost ad sales through valuable insights and performance tracking, facilitate content acquisition, and refine ad operations. The platform's dashboard provides crucial metrics from podcast growth initiatives, such as downloads, unique listeners, and conversion rates among listeners. For the first time, podcast marketers can distinguish between first-time and returning listeners thanks to the capabilities of Magellan AI. Additionally, clients receive support from dedicated measurement success managers who assist with setup and resolve any challenges that may occur during the launch of new campaigns. This personalized assistance ensures that users can fully leverage their advertising opportunities and enhance the effectiveness of their campaigns, ultimately driving better results and maximizing return on investment.

What is Audiohook?

Audiohook is an all-encompassing platform designed for programmatic audio advertising, which facilitates connections between brands and listeners across multiple channels such as podcasts, streaming music services, and digital radio. This platform boasts a vibrant marketplace tailored specifically for podcast advertising, allowing brands to find ideal podcasts through filters based on genres, audience demographics, and other relevant metrics. By making it simple for advertisers to align their brands with appropriate podcasts, Audiohook enables ad placements across diverse audio channels. The platform enhances the management and purchasing processes for podcast ads, providing users with intuitive tools and comprehensive analytics to monitor performance and make educated decisions. Additionally, Audiohook partners with numerous audio advertising networks, ensuring advertisers can reach their intended audience no matter where they engage with audio content. With its sophisticated programmatic targeting features, advertisers can communicate with the most relevant listeners by honing in on specific demographics, interests, and listening habits. This capability not only streamlines ad delivery but also significantly boosts engagement rates. Ultimately, Audiohook stands out as an essential tool for optimizing the effectiveness of audio advertising in today's fast-paced digital environment.

Media

Media

Integrations Supported

iHeartRadio
Acast
AdsWizz
AppsFlyer
Audioboom
Google Tag Manager
Libsyn
MediaMath
MetaRouter
Microsoft Advertising
RedCircle
Segment
Shopify
Simplecast
Tealium Customer Data Hub
The Trade Desk
YouTube

Integrations Supported

iHeartRadio
Audacy
Pandora
Spotify

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Magellan AI

Date Founded

2016

Company Location

United States

Company Website

www.magellan.ai/

Company Facts

Organization Name

Audiohook

Company Location

United States

Company Website

www.audiohook.com

Categories and Features

Marketing Attribution

Not specified

Podcast

Not specified

Podcast Advertising

Not specified

Categories and Features

Podcast Advertising

Not specified

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