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What is Magellan AI?

Magellan AI functions as an all-encompassing platform geared towards podcast advertising intelligence, streamlining media planning and performance measurement. It features the world's most extensive database of podcast advertising data, which includes over 50,000 podcasts. Advertisers and media buyers from agencies rely on Magellan AI's tools to effectively discover, engage with, and analyze the success of different podcasts, streaming audio, and YouTube videos. Publishers trust Magellan AI to boost ad sales through valuable insights and performance tracking, facilitate content acquisition, and refine ad operations. The platform's dashboard provides crucial metrics from podcast growth initiatives, such as downloads, unique listeners, and conversion rates among listeners. For the first time, podcast marketers can distinguish between first-time and returning listeners thanks to the capabilities of Magellan AI. Additionally, clients receive support from dedicated measurement success managers who assist with setup and resolve any challenges that may occur during the launch of new campaigns. This personalized assistance ensures that users can fully leverage their advertising opportunities and enhance the effectiveness of their campaigns, ultimately driving better results and maximizing return on investment.

What is CoHost?

Transform your data into actionable insights with CoHost, a specialized platform that focuses on podcast analytics and audience intelligence, catering specifically to brands and podcasting agencies. By leveraging B2B analytics, you can develop a comprehensive understanding of the businesses that engage with your podcast across various industries. Take advantage of advanced audience demographic information to enhance both your content and marketing approaches effectively. Make use of CoHost’s tracking links to evaluate the impact of your podcast marketing efforts systematically. With an exportable dashboard at your disposal, you can discover the businesses that are listening to your podcast, including essential details such as their size, industry, geographical region, and average revenue. Identify the specific companies engaging with your podcast content to tailor your outreach further. Additionally, you will gain valuable insights into your audience's age, gender, household income, interests, social media habits, and family structure, including the presence of pets. Dive deeper into the demographics, preferences, and behaviors of your listeners to fine-tune your strategies. Moreover, assess which marketing channels are most effective in converting listeners to your podcast by carefully analyzing the correlation between clicks and downloads. This holistic approach not only helps you understand your audience better but also empowers you to pinpoint the marketing strategies that are most effective for driving growth in your podcast audience. Ultimately, CoHost equips you with the tools necessary to elevate your podcasting efforts and maximize engagement.

Media

Media

Integrations Supported

ART19
AdsWizz
AppsFlyer
Buzzsprout
Castos
Google Tag Manager
GroundTruth
MediaMath
Megaphone
MetaRouter
Omny Studio
Podbean
RedCircle
Segment
Singular
Spreaker
Tealium Customer Data Hub
The Trade Desk
Triton
iHeartRadio

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$31 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Magellan AI

Date Founded

2016

Company Location

United States

Company Website

www.magellan.ai/

Company Facts

Organization Name

CoHost

Date Founded

2021

Company Location

United States

Company Website

www.cohostpodcasting.com

Categories and Features

Marketing Attribution

Not specified

Podcast

Not specified

Podcast Advertising

Not specified

Categories and Features

Podcast

Not specified

Podcast Analytics

Not specified

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