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Ratings and Reviews 0 Ratings
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What is Magic Audiences?
Liberate yourself from the dependence on developers. In just two minutes (we've confirmed this timeframe), Magic Audiences enables you to track any user interaction on your website, relay that data to Facebook, and seamlessly generate custom and lookalike audiences (along with custom conversions) without any coding expertise required. Simply integrate Magic Audiences into your site as you would with any other tag or plugin, link your Facebook account, and start exporting events and producing conversions without writing any code in no time at all! While having a significant budget allows you to delve into new strategies for enhancing your marketing efforts for maximum effectiveness, it’s crucial to avoid overwhelming your development team with constant testing and tweaks. With Magic Audiences for Facebook, quickly conjure up and test any Lookalike audience or conversion event you can imagine—all without drafting a single line of code. This innovative solution allows for comprehensive testing while ensuring that your development team remains unburdened by an avalanche of requests. Ultimately, this empowers marketers to unleash their creativity and explore new avenues without limitations, fostering a more dynamic and productive marketing environment.
What is Adelphic?
Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Facebook
Humming
Instagram
Intuizi
MSIGHTS
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Facebook
Humming
Instagram
Intuizi
MSIGHTS
API Availability
Has API
API Availability
Has API
Pricing Information
$99 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Oribi
Company Location
United States
Company Website
oribi.io/magic-audiences
Company Facts
Organization Name
Viant
Date Founded
1999
Company Location
United States
Company Website
www.adelphic.com
Categories and Features
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization