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What is Magic Audiences?

Liberate yourself from the dependence on developers. In just two minutes (we've confirmed this timeframe), Magic Audiences enables you to track any user interaction on your website, relay that data to Facebook, and seamlessly generate custom and lookalike audiences (along with custom conversions) without any coding expertise required. Simply integrate Magic Audiences into your site as you would with any other tag or plugin, link your Facebook account, and start exporting events and producing conversions without writing any code in no time at all! While having a significant budget allows you to delve into new strategies for enhancing your marketing efforts for maximum effectiveness, it’s crucial to avoid overwhelming your development team with constant testing and tweaks. With Magic Audiences for Facebook, quickly conjure up and test any Lookalike audience or conversion event you can imagine—all without drafting a single line of code. This innovative solution allows for comprehensive testing while ensuring that your development team remains unburdened by an avalanche of requests. Ultimately, this empowers marketers to unleash their creativity and explore new avenues without limitations, fostering a more dynamic and productive marketing environment.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Facebook
Instagram

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

$99 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Oribi

Company Location

United States

Company Website

oribi.io/magic-audiences

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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