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Ratings and Reviews 0 Ratings
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What is Manthan CDP++?
We develop cloud-based applications for prescriptive analytics powered by AI, specifically designed for businesses that prioritize customer engagement. Our focus is on harnessing artificial intelligence to revolutionize analytics, pushing beyond what conventional human analysis can offer. The impact of AI on contemporary business methodologies is both profound and transformative. By integrating your data with our sophisticated AI and prescriptive analytics tools, we can significantly alter your operational workflows and improve your customer relationships in ways that manual efforts simply cannot replicate. In an era where consumers desire not just products but also unforgettable experiences, thriving in the retail sector requires an understanding of each customer's unique needs. If you feel constrained in implementing certain marketing strategies, considering a Customer Data Platform (CDP) could greatly enhance your approach. Furthermore, this strategy can reveal fresh insights into your clientele, paving the way for more tailored and effective marketing campaigns. Adopting such innovative solutions positions your business to not only meet but exceed customer expectations.
What is Lexer?
Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales.
Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys.
Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs.
With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer.
Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe.
These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.
Integrations Supported
Facebook
Magento
Mailchimp
X (Twitter)
Integrations Supported
Facebook
Magento
Mailchimp
X (Twitter)
BigCommerce
Bitly
Campaign Monitor
Criteo
Domo
Google Ads
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Manthan
Date Founded
2004
Company Location
India
Company Website
www.manthan.com/customer-data-platforms/
Company Facts
Organization Name
Lexer
Date Founded
2008
Company Location
Australia
Company Website
lexer.io
Categories and Features
Customer Data Platforms (CDP)
Not specified
Categories and Features
Audience Intelligence
Not specified
Clienteling
Not specified
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Identity Resolution
Not specified
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Personalization
Not specified
Predictive Analytics
Not specified
Retail Analytics
Not specified
Retail Intelligence
Not specified