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What is Manthan CDP++?

We develop cloud-based applications for prescriptive analytics powered by AI, specifically designed for businesses that prioritize customer engagement. Our focus is on harnessing artificial intelligence to revolutionize analytics, pushing beyond what conventional human analysis can offer. The impact of AI on contemporary business methodologies is both profound and transformative. By integrating your data with our sophisticated AI and prescriptive analytics tools, we can significantly alter your operational workflows and improve your customer relationships in ways that manual efforts simply cannot replicate. In an era where consumers desire not just products but also unforgettable experiences, thriving in the retail sector requires an understanding of each customer's unique needs. If you feel constrained in implementing certain marketing strategies, considering a Customer Data Platform (CDP) could greatly enhance your approach. Furthermore, this strategy can reveal fresh insights into your clientele, paving the way for more tailored and effective marketing campaigns. Adopting such innovative solutions positions your business to not only meet but exceed customer expectations.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

Facebook
Magento
Mailchimp
X (Twitter)
BenchMark Scheduler
BriteVerify
Cordial
Criteo
Emarsys
HubSpot Customer Platform
Instagram
Iterable
Lightspeed Retail
Litmus
ReSci
SAP CRM
SendGrid
commercetools

Integrations Supported

Facebook
Magento
Mailchimp
X (Twitter)
BenchMark Scheduler
BriteVerify
Cordial
Criteo
Emarsys
HubSpot Customer Platform
Instagram
Iterable
Lightspeed Retail
Litmus
ReSci
SAP CRM
SendGrid
commercetools

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Manthan

Date Founded

2004

Company Location

India

Company Website

www.manthan.com/customer-data-platforms/

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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