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What is Maralytics?

Crafting effective marketing strategies relies on robust data analysis instead of mere guesswork. Maralytics provides a comprehensive automated marketing platform that directly pulls data from your POS system, guaranteeing you access to precise and timely metrics, while also allowing for the manual upload of your performance data if preferred. This functionality enables you to allocate your marketing budget in a more informed manner across the most productive channels, improving your results and allowing for investment in campaigns that have demonstrated their effectiveness. You can evaluate the performance of both traditional and digital marketing strategies, providing a full picture of the return on investment for any marketing effort. We work alongside top POS systems such as Kounta by Lightspeed, Vend, Square, and Xero to ensure a smooth integration process, and our partnerships are constantly expanding to enhance your experience. With just a single click, you can generate tailored reports that meet your unique requirements. By employing various formats, you can extract insightful data aligned with your business goals, promoting smarter decision-making for future projects. This method not only boosts operational efficiency but also lays the groundwork for long-term growth and profitability in a competitive market. Ultimately, embracing data-driven marketing will position your business for sustained success.

What is CaliberMind?

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that helps enterprise marketers make data-driven decisions. We bring together siloed and fragmented marketing and sales engagement data into a single, reliable view of the buyer journey and help marketers answer the question of “what’s working in marketing” confidently.

Media

Media

Integrations Supported

Lightspeed Retail
Square POS

Integrations Supported

Act-On
AdRoll
Adobe Marketo Engage
Amazon Redshift
Eloqua
FullContact
Gainsight
Google Analytics
Google Drive
HubSpot CRM
LinkedIn
Microsoft Dynamics 365
Ortto
SAP Commerce Cloud
Salesforce Marketing Cloud Account Engagement
Zendesk
ZoomInfo

API Availability

API Availability

Pricing Information

$55 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Maralytics

Date Founded

2019

Company Location

Australia

Company Website

maralytics.com

Company Facts

Organization Name

CaliberMind

Date Founded

2016

Company Location

United States

Company Website

www.calibermind.com

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Account Based Marketing

Analytics
Lead Scoring

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning

Lead Scoring

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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